Chocolate: Correlation, Causation and Misinformation

The headlines today (and my Twitter and Facebook feeds) tell me that if I eat chocolate, I’ll stay slim… but only if I eat chocolate regularly. Good news? No, not really. It’s just the old mistake of confusing correlation with causation. Drop that chocolate bar, and read on. Several news outlets are reporting that a … Continue reading Chocolate: Correlation, Causation and Misinformation

Decisions, decisions, decisions

I am enjoying the last few hours of a lovely weekend and preparing – in practical as well as psychological terms – for the week ahead. This is going to be an eventful week. On Monday, I am attending a talk by Peter LaPlaca, editor of ‘Industrial Marketing Management’. This is a reputable, peer-reviewed journal … Continue reading Decisions, decisions, decisions

Effect of blog articles on attitude and intention to purchase

This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase