Impact of the economic recession on marketing – B2C vs. B2B

Research into the investment priorities of marketing managers in the UK revealed that marketing managers in the business to consumer (B2C) sector changed their priorities as a result of the 2008-2010 recession. From a focus on target marketing and the development of value-led propositions at the beginning of the decade, marketers turned to pricing, promotions (particularly … Continue reading Impact of the economic recession on marketing – B2C vs. B2B

The price of impatience

If you want to play the Nintendo 3DS game ‘LEGO City Undercover: The Chase Begins’ you can order it online at £29.99. Alternatively, you can download it directly from the Nintendo channel, for £34.99. This is a puzzling pricing strategy since the game is exactly the same (as far as I am aware, the downloadable … Continue reading The price of impatience

Effect of blog articles on attitude and intention to purchase

This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase