Huawei customers more likely to endorse the brand than Apple ones. So what?

Market research recently published by Globalwebindex shows that Huawei customers were the most likely, among technology users, to recommend the brand to others. Should competitors like Samsung or Apple worry? No. And why not? Because when it comes to the impact of word of mouth on consumer behaviour volume of word mouth … Continue reading Huawei customers more likely to endorse the brand than Apple ones. So what?

Smartphone manufacturing costs vs retail prices

Statistics company, Statista, published this chart showing the manufacturing costs of leading smartphone brands: Focusing on phones launched in 2016, only, we can see that Huawei uses the cheapest components, and Google Pixel the most expensive. And that Samsung phones use more expensive hardware components than their Apple counterpart: Phone model Manufacturing cost $ … Continue reading Smartphone manufacturing costs vs retail prices