United breaks guitars. Disgusting Domino’s. The exploding Galaxy Note 7. Starbucks’s race row. #DeleteUber. Gillette’s misplaced belief on the best a man can be. These are just a handful of examples of branding crises playing out on social media. It usually starts with a localised problem, or even with good intentions that backfire. At some … Continue reading The short vs long term effects of a social media crisis
Tag: Samsung
Smartphone manufacturing costs vs retail prices
Statistics company, Statista, published this chart showing the manufacturing costs of leading smartphone brands: Focusing on phones launched in 2016, only, we can see that Huawei uses the cheapest components, and Google Pixel the most expensive. And that Samsung phones use more expensive hardware components than their Apple counterpart: Phone model Manufacturing cost $ … Continue reading Smartphone manufacturing costs vs retail prices
On irony and sentiment analysis: Samsung Galaxy is A-OK
Samsung is living a marketing nightmare with its Galaxy Note 7 phone. After several reports of the phone overheating and catching fire, the company had to issue a global recall. And, as if that was not enough, the phone’s replacements have reportedly been catching fire, too. So much so, that the company has, now, stopped … Continue reading On irony and sentiment analysis: Samsung Galaxy is A-OK
Ana Canhoto 