Huawei customers more likely to endorse the brand than Apple ones. So what?

Market research recently published by Globalwebindex shows that Huawei customers were the most likely, among technology users, to recommend the brand to others. Should competitors like Samsung or Apple worry? No. And why not? Because when it comes to the impact of word of mouth on consumer behaviour volume of word mouth … Continue reading Huawei customers more likely to endorse the brand than Apple ones. So what?

Enforced detox from my smartphone

I had to send my smartphone off to have the screen replaced, and will be without it for a few days. So, it is a kind of detox. An enforced one, though, rather than the I-want-to-spend-some-time-away-from-civilisation kind. The first thing that I missed? The alarm clock. I rely on it twice a day: first to … Continue reading Enforced detox from my smartphone