Digital 2019 report: nearly four in ten internet users now using voice commands or voice search

DataReportal has released its annual report on the state of everything digital. It is a fantastic resource, with all sorts of statistics about Internet access and use across the world. You can access the data here, and you can read the analysis here. One aspect of the report that caught my eye was the data … Continue reading Digital 2019 report: nearly four in ten internet users now using voice commands or voice search

Smart speakers – consumer behaviour, industry structure, and implications for marketing

Smart speakers are very popular consumer electronic devices, and their penetration is not showing any signs of a slowdown. According to the analysts at Canalys, almost 100 million smart speakers will make their way to homes all over the world by the end of 2018, more than double the number in place at the end … Continue reading Smart speakers – consumer behaviour, industry structure, and implications for marketing

Consumer perceptions of surveillance activity of Alexa vs. Google Home vs. Siri

Voice assistants (aka smart speakers) are becoming increasingly popular. For instance, by the end of 2017, one in six US adults owned a smart speaker (e.g., Alexa or Google Home), a number that is expected to grow by 50% during 2018. This represents an adoption rate much faster than that for smartphones or the Internet. … Continue reading Consumer perceptions of surveillance activity of Alexa vs. Google Home vs. Siri

Not in front of Alexa, dear

In a recent episode of the “Let's talk about tech – Tech phone-in” podcast, the presenters were debating the extent to which smart voice assistants like Alexa presented a security and privacy threat. Fevzi Turkalp, from GadgetDetective.com, explained: The way that Alexa works (…) is that the smart bit of it is done on the … Continue reading Not in front of Alexa, dear