Poorly placed advert I spotted this advert on an in-flight magazine, aboard a plane. It was from Turkey's tourist board: Sounds like a great use of old and new technology: the company grabs the customer’s attention with a high impact photo on glossy paper; then, the customer uses their phone to scan the QR … Continue reading [Miscellany] Poorly placed advert, Guardian on Google Home, and reads
Tag: Niraj Dawar
Smart speakers – consumer behaviour, industry structure, and implications for marketing
Smart speakers are very popular consumer electronic devices, and their penetration is not showing any signs of a slowdown. According to the analysts at Canalys, almost 100 million smart speakers will make their way to homes all over the world by the end of 2018, more than double the number in place at the end … Continue reading Smart speakers – consumer behaviour, industry structure, and implications for marketing
Ana Canhoto 