Tag: Social Media in B2B

Book review: The Smart Sceptic’s Guide to Social Media in Organisations

In January, I received a copy of the book "The Smart Sceptic's Guide to Social Media in Organisations", authored by my former student* Yekemi Otaru. I was very  happy to see that she had published a book, building on her many years of experience and her MBA dissertation - and I wasn't disappointed. Here is my … Continue reading Book review: The Smart Sceptic’s Guide to Social Media in Organisations

November 2015 round-up

What. A. Busy. Month. And so many strong emotions (the attacks in Paris and elsewhere, the continued plight of the refugees, sad news from a friend…).   At a personal level, I reached the end of November feeling very tired, but also very satisfied with progress made on some key projects. I am also quite … Continue reading November 2015 round-up