Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews

While we tend to discuss word of mouth in terms of traditional (i.e., face to face) vs. electronic, this paper by Thorsten Hennig-Thurau, Caroline Wiertz and Fabian Feldhaus indicates that this separation is two simplistic. The paper looks at the impact of Twitter conversations on the performance of new movies. It finds that customers … Continue reading Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews

The value of social media data is not in data itself, but the interpreter and the use

Tim Kourdi’s comment about the value of information, in my latest blog post, reminded me of an interview with Twitter co-founder, Jack Dorsey. Jack challenged criticism that the physical constraints of the platform (specifically, the 140 characters limit for a message) would lead to shallow, value-less content being shared. He did acknowledge that the limit … Continue reading The value of social media data is not in data itself, but the interpreter and the use

Using social media to enhance your profile as a researcher

I put together some thoughts on how we, academics, can use social media to enhance our profiles. Take a look and let me know whether these ideas are helpful and what else you would recommend.

Twitter and the need to know your audience

I wanted to see what the commotion was all about and decided to give Twitter a go. Being an avid user of other social networking services such as Facebook and LinkedIn, I figured that using Twitter would be a natural next step. So, I created an account, chose a few users to follow and… nothing. … Continue reading Twitter and the need to know your audience