July was going to be the month I was going to get on top of my to do list. It didn’t happen. It was nonetheless a good month, which included the following highlights.
At the beginning of the month, I attended the Academy of Marketing conference, in Bournemouth. I presented 2 papers, including one I co-authored with Yuvraj Padmanabhan, and which won two awards: Best Paper in Track and Best Paper at the Conference. So happy.
I also presented at the MOPAN conference, with my colleague Sarah Quinton.
Even better, the team is making good progress on the project looking at Digital Marketing in SMEs. And I am setting up a new project looking at customer profiling in the age of cheap, abundant data.
But the best of the best had to be the kick off meeting of the digital citizenship project, with our partners in local councils. This is a project that I am working on with Sarah Quinton and Thom Oliver.
I worked a bit more on a paper about the role of CRM systems in surveillance 🙂 However, the paper on crisis management in social media was rejected 😦
And the Management Research book is out. Yay.
I have been working on the website materials for the Management Research book, which includes slide sets for instructors, exercises, reading lists and short videos. It’s been a very interesting experience, despite the technical problems.
This month, learning came mostly in two forms. First, I attended several interesting presentations at the Academy of Marketing conference and caught up on the latest thinking about segmentation, digital and research methods.
Second, I have been reading about the use of blogs and social media in course work, as I am trying to jazz up the assessment in my Consumer Behaviour module. If you have experience of this (either assessing or being assessed via social media), do share it with me, please!
At a personal level, I am loving the sunny weather this month, and seeing my kids so enthused about coding as a result of joining the YRS’s Festival of Code.
What were July’s highlights for you?