In the UK, as in the US, women routinely pay more for the same, or identical, products marketed at men. The difference, which is sometimes referred to as the pink tax, can range from a few percentage points, to twice as much. Sometimes, the only difference is that the product is pink; other times, not … Continue reading Why do women pay extra for products?
Author: anacanhoto
6 questions to ask yourself before starting a PhD
One of the most popular posts on this blog is a piece that I wrote, back in July 2010, with some advice for people considering a PhD. I decided to revisit it, and write an updated post with my top tips of questions to ask yourself before you start your PhD (because, as someone said, … Continue reading 6 questions to ask yourself before starting a PhD
December 2015 round-up
December was a busy month, though not as productive as November (specially on the writing and research front). I think that AcWriMo really helped to motivate me to write every day, and that in turn helped me move on with various writing projects. December was also the last month of my #5pmproject, and these … Continue reading December 2015 round-up
Looking back to move forward
Sometimes, I write inspirational notes to myself, or reminders, and add them to my calendar, or leave them in places that I know I will not access for some time. Weird, maybe. But it is, usually, really nice to come across those notes. Like this one. I have no idea when I wrote … Continue reading Looking back to move forward
No digital marketing, please; just marketing, says @markritson
I still remember my marketing classes with Professor Mark Ritson, during my MBA programme at London Business School. They were very entertaining, but also very challenging. Mark Ritson was not afraid to question well accepted beliefs, or dispel marketing myths, in very direct (and, often, colourful) terms. So, when I found Mark Ritson on Twitter … Continue reading No digital marketing, please; just marketing, says @markritson
Why Vana’s dating app might actually work
In the final episode of The Apprentice*, we learned that Vana Koutsomitis wanted to launch a dating app where users have to play a series of games before getting to meet their match. Vana explained that the games are based on scientific principles aimed at making better matches. I have no idea what those principles are, … Continue reading Why Vana’s dating app might actually work
Day in the Life of an Academic #4: No, I am not on holiday
Classes ended last week and, already, I have lost count of the number of times someone asked if / said that I am now on holidays. So, I thought I should do a “day in the life” post, to give you a glimpse of what an academic gets up to outside of term time. … Continue reading Day in the Life of an Academic #4: No, I am not on holiday
Knowing when you can trust your gut
Working in digital marketing, you probably have situations where you have to make a decision, even though you really wish that you could collect additional data. Maybe you want to find a few examples of successful content ignition from your own market, rather than from another market that is only somehow related. Or you … Continue reading Knowing when you can trust your gut
Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews
While we tend to discuss word of mouth in terms of traditional (i.e., face to face) vs. electronic, this paper by Thorsten Hennig-Thurau, Caroline Wiertz and Fabian Feldhaus indicates that this separation is two simplistic. The paper looks at the impact of Twitter conversations on the performance of new movies. It finds that customers … Continue reading Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews
Book review: Creative Research Methods in the Social Sciences – A Practical Guide
The book ‘Creative Research Methods in the Social Sciences: A Practical Guide’, authored by Helen Kara, introduces creative research methods to social science researchers. This is because, as the author puts it, ‘Doing research is an inherently creative activity at all stages of the process. The more methodological tools a researcher is able to use, … Continue reading Book review: Creative Research Methods in the Social Sciences – A Practical Guide
Ana Canhoto 