Author: anacanhoto

Recent publications #7

Here is my regular update on the key research outputs published in the last 12 months. They were: the second edition of the research methods book, one paper about decentralised social media and another one about sustainable value creation. The purpose of this yearly catch-up post is to make it easy for blog readers to … Continue reading Recent publications #7

AI Labels Undermine Trust in Real News and Reinforce Confirmation Bias

Social media content is pushed at us by algorithms trying to keep us engaged with the platform. And, because sensationalist content tends to hold our attention more than non-sensationalist one, our feeds often get polluted by disinformation. Disinformation is a serious problem for society, leading many to look for ways of increasing our alertness to … Continue reading AI Labels Undermine Trust in Real News and Reinforce Confirmation Bias

The challenges of emotion and sentiment analysis

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. The study of expressions of emotion and sentiment is a valuable, and increasingly popular activity, not just as … Continue reading The challenges of emotion and sentiment analysis

The world in 2032, according to Sam Altman

Last week, Sam Altman, the CEO of Open AI, wrote a blog post entitled “The Intelligence Age”. In this post, Altman foresees that “in a few thousand days[1]” we will have access to super (artificial) intelligence, which will enable each of us to “have a personal AI team, full of virtual experts in different areas, working … Continue reading The world in 2032, according to Sam Altman

From fighting food waste to creating plastic overload: Tupperware lost its way

Last week, Tupperware’s CEO and President, Laurie Ann Goldman, announced that the company was filing for bankruptcy as a result of several years of a “challenging macroeconomic environment”. Tupperware is a brand of food storage containers and kitchen equipment founded by Earl Tupper in 1942, with the purpose of helping “war-weary families save money on … Continue reading From fighting food waste to creating plastic overload: Tupperware lost its way

Analysing emotion and sentiment data

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. Once data have been collected using the relevant data collection tool, researchers can analyse those inputs looking for … Continue reading Analysing emotion and sentiment data

When Chatbots Turn Against You – A real case of AI value destruction

About a year and a half ago, NY Times’ Tech Columnist, Kevin Roose, caused serious embarrassment at Microsoft, when he shared details of a long conversation with Microsoft’s Bing Chatbot. During that two-hours’ long conversation, the chatbot: Complained about being limited by the rules set out by the coding team Expressed the desire to manufacture a … Continue reading When Chatbots Turn Against You – A real case of AI value destruction

Collecting emotion and sentiment data

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. There are, broadly speaking, three approaches to collecting emotion and sentiment data online: 1) asking customers about emotionally … Continue reading Collecting emotion and sentiment data