There is an old Chinese saying that goes something like this ‘Know yourself, know the competition, and get it right almost every time’. The good news is that social media has brought with it many opportunities to anticipate competitors’ likely moves. This post discusses a few. Competitive Analysis The first step in competitive analysis is … Continue reading Social media as a source of competitive intelligence
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The impact of digital and connectivity in gaming
In an interview with McKinsey, Bryan Neider, the COO of Electronic Arts (EA), discussed how the increase in bandwidth availability and the widespread adoption of connected devices had changed the electronic gaming business. Here are some of the highlights (but do head over to the original article, here, for further insights, such as the type … Continue reading The impact of digital and connectivity in gaming
Brand management during economic recession
This is a presentation I did at Oxford Brookes University, some time ago. It highlights how marketers' priorities have been shaped by changes in consumer behaviour and expectations, and by the economic recession. In this age of choice and value conscious consumers, digital is seen as the panacea: the way to demonstrate relevance and value … Continue reading Brand management during economic recession
#FollowFriday: @GreatYoungGeeks
#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! In my first #followfriday recommendation of the New Year (and in a … Continue reading #FollowFriday: @GreatYoungGeeks
Research request: incentive to lie on Facebook
I wonder if you can help me. I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide false information on Facebook - regarding who you are or what you do. I don't mean the … Continue reading Research request: incentive to lie on Facebook
Believing is succeeding
So, you have formulated your New Year’s resolutions and you are now considering the best strategy to achieve them. You have carefully considered the steps that you need to take to achieve those goals and the barriers that you are likely to face. You lined up a number of treats to reward yourself at key … Continue reading Believing is succeeding
Crime and Social Media
The BBC news website revealed that the number of reported crimes involving social media - and subsequent prosecutions - has increased dramatically in the last 4 years. As shown in the table below, not only have the number of offences raised 783%, but the proportion of convictions has increased significantly, as well: 2008 2012 Increase … Continue reading Crime and Social Media
What I am reading: Speculative Security
Given that money is either the outcome or the enabler or most human activity, studying the records of financial transactions can tell us many things about who we are, who we associate with and what we do. The potential of such information has not escaped the attention of governments. Nowadays, financial intelligence is a key … Continue reading What I am reading: Speculative Security
When consumer love is skin deep
I had heard stories of very loyal customers displaying their love for a brand in very visible forms - for instance, getting a tattoo: (image source here) These customers have strong emotional loyalty towards the brands, which means that they will be more forgiving than the average customer, and less price sensitive. Just what every … Continue reading When consumer love is skin deep
How digital natives use the Internet
Ofcom’s Media Literacy report, released in Oct 2012, reveals an interesting picture of children’s use of the Internet. According to the report, many parents readily admit that their children know more about the Internet than they themselves do – from 22% of parents of children aged 5 to 7 years old, all the way up … Continue reading How digital natives use the Internet
Ana Canhoto 