The world in 2032, according to Sam Altman

Last week, Sam Altman, the CEO of Open AI, wrote a blog post entitled “The Intelligence Age”. In this post, Altman foresees that “in a few thousand days[1]” we will have access to super (artificial) intelligence, which will enable each of us to “have a personal AI team, full of virtual experts in different areas, working … Continue reading The world in 2032, according to Sam Altman

From fighting food waste to creating plastic overload: Tupperware lost its way

Last week, Tupperware’s CEO and President, Laurie Ann Goldman, announced that the company was filing for bankruptcy as a result of several years of a “challenging macroeconomic environment”. Tupperware is a brand of food storage containers and kitchen equipment founded by Earl Tupper in 1942, with the purpose of helping “war-weary families save money on … Continue reading From fighting food waste to creating plastic overload: Tupperware lost its way

Analysing emotion and sentiment data

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. Once data have been collected using the relevant data collection tool, researchers can analyse those inputs looking for … Continue reading Analysing emotion and sentiment data

When Chatbots Turn Against You – A real case of AI value destruction

About a year and a half ago, NY Times’ Tech Columnist, Kevin Roose, caused serious embarrassment at Microsoft, when he shared details of a long conversation with Microsoft’s Bing Chatbot. During that two-hours’ long conversation, the chatbot: Complained about being limited by the rules set out by the coding team Expressed the desire to manufacture a … Continue reading When Chatbots Turn Against You – A real case of AI value destruction

Collecting emotion and sentiment data

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. There are, broadly speaking, three approaches to collecting emotion and sentiment data online: 1) asking customers about emotionally … Continue reading Collecting emotion and sentiment data

How can we get Gen AI users to not fall asleep at the wheel?

Last month, I attended a training session, at Sussex, about Generative AI and assessment. We had to create a custom GPT for our modules and, then, use it to complete an assessment task for that module, using various levels and types of prompts. Afterwards, we marked the outputs and reflected on how “automatable” the different … Continue reading How can we get Gen AI users to not fall asleep at the wheel?

Studying emotions vs. studying sentiment

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. 1. Introduction Emotions are central to how consumers respond to marketing stimuli, and how they go on to … Continue reading Studying emotions vs. studying sentiment

The problem with CrowdStrike’s $10 apology voucher

CrowdStrike is not having a good month. First, the darling of cybersecurity caused an IT outage that affected companies all over the world: something like 8.5 million computers. Then, CrowdStrike caused outrage when it offered a $10 UberEats voucher to staff that had supported customers during the crisis. Comments on social media complained that the … Continue reading The problem with CrowdStrike’s $10 apology voucher