The short vs long term effects of a social media crisis

United breaks guitars. Disgusting Domino’s. The exploding Galaxy Note 7. Starbucks’s race row. #DeleteUber. Gillette’s misplaced belief on the best a man can be. These are just a handful of examples of branding crises playing out on social media. It usually starts with a localised problem, or even with good intentions that backfire. At some … Continue reading The short vs long term effects of a social media crisis

The performative power of the score

There are two interesting articles in the news, today. They are about two very different companies but, essentially, the same issue: the performative power of the score. Or, in others words, about how much a simple number can influence our life.   The first article is about passenger transportation company, Uber. It was revealed that … Continue reading The performative power of the score