The book is now available for purchase! Yay. And Susan, Nigel and I are recording materials for the book’s companion website. Again. We met 10 days ago to film the chapter introduction. It was scorching hot – 87F / 30.5C inside the room – but we persevered. All day. However, there were some … Continue reading Filming – take 2
Tag: AcWri
#AcWri resource: How to cite social media sources
With social media becoming such an ubiquitous source of information the opportunities to use social media content are increasing, including in academic writing. For instance, I have personally used social media to conduct interviews, as well as in netnography. But how to cite those sources? This table, produced by teachbites, summarises guidance from the MLA and … Continue reading #AcWri resource: How to cite social media sources
Slow down to speed up
In a recent speech to graduating students at Tufts University, Anne-Marie Slaughter talked about the importance of slowing down. She said: "Celebrate idleness. Yes, idleness. (...) our greatest insights and discoveries come not when we are doubling down staring at a computer screen or into a microscope, but when we sit back, rub our eyes, go for a … Continue reading Slow down to speed up
Using social media to enhance your profile as a researcher
I put together some thoughts on how we, academics, can use social media to enhance our profiles. Take a look and let me know whether these ideas are helpful and what else you would recommend.
I am writing about customer selection during an economic recession
... but at the rate at which this paper is progressing, the recession will be well and truly over before the paper is done. It's not even the case that I do not like the topic. I do. Very much, indeed. It's a really interesting take on the question of what makes a customer good … Continue reading I am writing about customer selection during an economic recession
The performance review
It’s here. Another ‘performance and development review’. It’s another chance to reflect on what I achieved at work and what I left behind, and why. And another chance to think about what I want to be and do, and how I am going to get there. Where did the last year go??? Over the past … Continue reading The performance review
Reflection on AcWriMo 2012
Phew! I survived AcWriMo 2012, a month long initiative of focused academic writing (more information here). My pledge for AcWriMo was to write 100 minutes every day and to produce 6 specific outputs, including revising and resubmitting one paper, writing a book review and working on other articles. In the end, I wrote an average … Continue reading Reflection on AcWriMo 2012
If Darwin were a marketer he wouldn’t publish in a top journal
‘If Darwin were a marketer he wouldn’t publish in a top journal’ – that’s the observation made by a member of the audience at a recent presentation on the criteria for publishing at top marketing publication, Journal of Marketing. In a refreshingly frank and pragmatic session, Professor Gary Frazier, editor of the Journal of Marketing, … Continue reading If Darwin were a marketer he wouldn’t publish in a top journal
Ana Canhoto 