Seeing the smart speaker as a servant vs a master vs a partner – Why it matters

I just came across a very interesting study published in the Journal of Marketing Management, which examined how smart speaker users viewed their devices, and how that related to their experiences of using the device. The study was conducted by Fiona Schweitzer, Russell Belk, Werner Jordan and Melanie Ortner, and its title is “Servant, friend or master? … Continue reading Seeing the smart speaker as a servant vs a master vs a partner – Why it matters

The human backstage of tech businesses

In a recent episode of Intelligence Squared, Martha Lane Fox and Mishal Husain, reminisced about the early days of the Internet and, specifically, Lastminute.com, the pioneer travel and leisure website, launched by Lane Fox and her business partner, in 1998.   The journalist Mishal Husain recalled: “I remember so well that the first two websites … Continue reading The human backstage of tech businesses

PhD research topics that I am supervising

I have recently received a number of e-mail inquiries from people asking whether I would be available to supervise their PhD studies. The answer is that I could take on one, maybe two new students. However, if we are going to work together for 3-4 years, we need to have research interests in common. Most … Continue reading PhD research topics that I am supervising

How digital technology changed marketing and the role of marketers

I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers

Some thoughts on Artificial Intelligence, and what it means for marketing

I am preparing for a workshop on the topic of Artificial Intelligence in Marketing, and what it means for the field. These are some initial thoughts that I penned for this workshop. What is Artificial Intelligence (AI)? The term AI refers to any technological assemblage that can collect inputs from the environment (e.g., through sensors), … Continue reading Some thoughts on Artificial Intelligence, and what it means for marketing

Examples of applications of Artificial Intelligence

The term “artificial intelligence” has definitely jumped from the realms of science fiction or something that ‘happens’ in robotics’ labs, to mass media and something that affects every aspect of our lives.   Not sure how ubiquitous Artificial Intelligence is, already? Then check Deepindex, a resource which collates examples of application of artificial intelligence in … Continue reading Examples of applications of Artificial Intelligence

Are Robots taking too big a byte out of our workforce?

The teen has been working on a school project about the impact of Artificial Intelligence (AI) on jobs. As part of that, she reached out to several experts, and has interviewed three of them. Here is the link to the podcast that she produced, as a result.   Highlights include: 0:15 Statistics on jobs vulnerable to … Continue reading Are Robots taking too big a byte out of our workforce?