Personalisation vs customisation – Do you know the difference?

“Personalisation” and “customisation” are two terms often used in marketing, to refer to ways in which customers are treated as individuals. In some cases, the two terms are treated as synonyms, which is wrong because, really, “personalisation” and “customisation” solve opposite problems. Here is an overview of the main differences.     Personalisation In the … Continue reading Personalisation vs customisation – Do you know the difference?

PhD research topics that I am supervising

I have recently received a number of e-mail inquiries from people asking whether I would be available to supervise their PhD studies. The answer is that I could take on one, maybe two new students. However, if we are going to work together for 3-4 years, we need to have research interests in common. Most … Continue reading PhD research topics that I am supervising

November 2017 round-up

Jeez, the days and weeks seem to roll into each other, faster and faster, as we approach the end of the year!   They say that time flies when you are having fun, and I sure had some fun this month. We had some friends around for Bonfire Night. Then, I went to London with … Continue reading November 2017 round-up