“Social Media Explained – Untangling the World’s Most Misunderstood Business Trend” is the latest book authored by American business consultant, speaker and educator, Mark W. Schaefer, who also runs the extremely helpful blog {grow}. Having read other books and work authored by Mark, I was expecting this book to do just what "it says on … Continue reading Book review: Social Media Explained
Tag: Social Media
#AcWri resource: How to cite social media sources
With social media becoming such an ubiquitous source of information the opportunities to use social media content are increasing, including in academic writing. For instance, I have personally used social media to conduct interviews, as well as in netnography. But how to cite those sources? This table, produced by teachbites, summarises guidance from the MLA and … Continue reading #AcWri resource: How to cite social media sources
Social media influencer – beyond the badge
A colleague drew my attention to Alice Marwick’s work on social media influence, and, while I was searching on the topic, I came across the video of a really interesting talk that she delivered at the Berkman Center for Internet and Society. In this talk, Alice reports on a 3-year study of Silicon Valley entrepreneurs and Internet celebrities. … Continue reading Social media influencer – beyond the badge
Using social media to enhance your profile as a researcher
I put together some thoughts on how we, academics, can use social media to enhance our profiles. Take a look and let me know whether these ideas are helpful and what else you would recommend.
Social Media users praise brands in private and criticise in public
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to an extent, how consumers engage in eWoM, our research is novel in that it: Investigates how different aspects of the … Continue reading Social Media users praise brands in private and criticise in public
Breaking through the filter bubble with social media
The blog has been very quiet for the past 2-3 weeks because I was travelling. It was a mixture of work and holidays, in the US. I had hoped to keep writing during this period. However, it proved frustratingly difficult to have access to fast, reliable and inexpensive Wi-Fi. In the end, I just gave … Continue reading Breaking through the filter bubble with social media
Benefits of using social media in target marketing
The practice of profiling the different needs and preferences of customers in a market, in order to decide which groups to focus on and how best to serve them, is a well established one in marketing. The process may be broadly divided in three steps, namely: Moira Clark, Paul Fennemore and myself set out to … Continue reading Benefits of using social media in target marketing
New paper: Segmentation practices in the age of the social customer
I am delighted to let you know that the paper ‘Segmentation practices in the age of the social customer’, which I co-authored with Moira Clark and Paul Fennemore, has been published in the Journal of Strategic Marketing. It is available here. The paper reports on research that we conducted into whether traditional segmentation approaches are … Continue reading New paper: Segmentation practices in the age of the social customer
How should organisations respond to brand related comments on social media?
I wrote a guest post for OxonDigital, outlining findings from my research project on customer service via social media. The full findings are published on the Journal of Marketing Management (Paywall). OxonDigital is a network that brings together Digital Marketers based or working in Oxfordshire. It organises informal get togethers and encourages the sharing … Continue reading How should organisations respond to brand related comments on social media?
Presentation: The potential of social media in customer relationship management
These are the slides of the presentation that I am delivering at the London School of Economics, on April 30th, as part of the Information Systems PhD Seminar Series and Workshops. <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/acanhoto/canhoto-2013-at-lse-handout" title="Canhoto 2013 at lse handout" target="_blank">Canhoto 2013 at lse handout</a> </strong> from <strong><a href="http://www.slideshare.net/acanhoto" target="_blank">Ana Canhoto</a></strong> </div> The presentation … Continue reading Presentation: The potential of social media in customer relationship management
Ana Canhoto 