Challenges of using social media in target marketing

I wrote before about the findings from research conducted by myself, Moira Clark and Paul Fennemore on how social media enables organisations to obtain very detailed insight about markets and target customers, and to deliver tailored propositions. However, at the moment, there are still a number of challenges preventing organisations from achieving the potential value … Continue reading Challenges of using social media in target marketing

I am writing about customer selection during an economic recession

... but at the rate at which this paper is progressing, the recession will be well and truly over before the paper is done. It's not even the case that I do not like the topic. I do. Very much, indeed. It's a really interesting take on the question of what makes a customer good … Continue reading I am writing about customer selection during an economic recession

New paper: Segmentation practices in the age of the social customer

I am delighted to let you know that the paper ‘Segmentation practices in the age of the social customer’, which I co-authored with Moira Clark and Paul Fennemore, has been published in the Journal of Strategic Marketing. It is available here. The paper reports on research that we conducted into whether traditional segmentation approaches are … Continue reading New paper: Segmentation practices in the age of the social customer

Data collection? There is an app for that

I guess it was only a matter of time. There are apps for virtually any aspect of our personal and professional lines. So, I suppose that it was only a matter of time for a researcher to come up with an app to help with data collection. The researcher is Dan Ariely, a behavioural economist … Continue reading Data collection? There is an app for that

The performance review

It’s here. Another ‘performance and development review’. It’s another chance to reflect on what I achieved at work and what I left behind, and why. And another chance to think about what I want to be and do, and how I am going to get there. Where did the last year go??? Over the past … Continue reading The performance review

Research project completed: Customer data in the digital age

It has been a whirlwind, but we did it: the team has now concluded the research project investigating Customer data in the Digital Age. And one day before the deadline 😉 Together with 5 other colleagues from Oxford Brookes University, Open University and the University of Liverpool, we completed in-depth interviews with 15 senior marketing practitioners. … Continue reading Research project completed: Customer data in the digital age

Research project: customer data in the digital age

** UPDATE: this project is now completed ** I have wonderful news to share with you. A team that I have been working with has just secured funding for a research project looking at ‘Collecting and using customer data in the digital age’. The project examines the issues faced by managers when using digital data and sophisticated methodologies … Continue reading Research project: customer data in the digital age

‘A good beginning makes a good end’ – Thoughts on getting the best possible start on your PhD

UPDATE: I posted a revised and updated version of this advice here. Some tips if you are thinking about doing a PhD… or are starting one… or, indeed, have been doing one but are not making as much progress as you wanted to. Recently, I co-chaired the ICISO2010 doctoral consortium, and was reminded that while … Continue reading ‘A good beginning makes a good end’ – Thoughts on getting the best possible start on your PhD