[Miscellany] LinkedIn as a research tool, tips for writing non-fiction, and reading at the dinner table

LinkedIn as a research tool and source of insight Much has been written about the value of Twitter, Facebook and review platforms (e.g., Trip Advisor) as sources of insight (for instance, about customers and their habits). Yet, LinkedIn is not usually thought of in the same pool of useful research tools.   LinkedIn can be … Continue reading [Miscellany] LinkedIn as a research tool, tips for writing non-fiction, and reading at the dinner table

July 2015 round-up

July was a strange month, and yet very typical of this time of the year. I returned to my teaching and managerial responsibilities following the end of the sabbatical (including an office move), attended the Academy of Marketing Conference in Ireland, and had annual leave.   My #5pm pictures tell a great story about this … Continue reading July 2015 round-up

August round-up

August = school and family holidays. Therefore, it is no surprise that this was a somehow unproductive month.   For me, August included the following highlights. Researching As I am working on a paper on using social media for customer insight, I spent some time catching up with literature on this topic. I have also … Continue reading August round-up