Moving fast, without breaking things – leveraging big data in incumbent organisations

Back in July 2020, I examined c’s PhD thesis, looking at how incumbent firms can leverage big data. This PhD was really pleasant to read and easy to examine. So, it was with some pleasure that, last week, I came across the paper “Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent … Continue reading Moving fast, without breaking things – leveraging big data in incumbent organisations

New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

Several years ago, Sarah Quinton, Rebecca Pera, Sebastián Molinillo, Lyndon Simkin and I set out to investigate how small and business organisation (SMEs) adopt digital technology, and how they adapt their strategy to succeed in the digital environment. While there is a significant body of work on digitalisation, it tends to focus on large organisations, … Continue reading New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”