Moving fast, without breaking things – leveraging big data in incumbent organisations

Back in July 2020, I examined c’s PhD thesis, looking at how incumbent firms can leverage big data. This PhD was really pleasant to read and easy to examine. So, it was with some pleasure that, last week, I came across the paper “Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent … Continue reading Moving fast, without breaking things – leveraging big data in incumbent organisations

About the wonders and pitfalls of multi-disciplinary research

In my November 2022 round-up post, I mentioned that one of the projects that I am working on, at the moment, brings together researchers from different disciplines, and that this requires some adjustment from all. It is not the first time that I have experienced this adjustment, though – this is very much a feature of … Continue reading About the wonders and pitfalls of multi-disciplinary research

On academics and practitioners working together

Last Friday, I published a blog post with some thoughts on the potential and limitations of using technology to support assisted living, in the home. This is a matter that is very much in mind, lately, due to some events with ageing relatives. It is also very much on Tim’s mind – who is a … Continue reading On academics and practitioners working together

New paper: Organisational tensions arising from mandatory data exchange between the private and public sector: The case of financial services

While many aspects of life have come to a standstill, due to Covid19, others continue to play out. Some of those things feel very much out of context, when they arrive in my inbox, for instance – just like the sea shell that I found while emptying the pockets of my son’s school uniform jacket. … Continue reading New paper: Organisational tensions arising from mandatory data exchange between the private and public sector: The case of financial services

New paper: Big data, big decisions: The impact of big data on board level decision-making

If you are interested on the impact of big data on business, you might want to check a new paper that I co-authored with Alessandro Merendino, Sally Dibb, Maureen Meadows, Lee Quinn, David Wilson and Lyndon Simkin; and which has just been published in the Journal of Business Research. This paper reports on a research … Continue reading New paper: Big data, big decisions: The impact of big data on board level decision-making

How digital technology changed marketing and the role of marketers

I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers

When the firm’s customer is the public’s enemy

Sometimes, good customers do bad things. I mean, they do things that are good for the business, but which may have negative consequences for the wider public. In those cases, the government may intervene and demand that the firm acts in a way that meet the government’s goals (regarding the public good) but which runs contrary … Continue reading When the firm’s customer is the public’s enemy

What makes a customer ‘good’?

Customers differ in the value that they generate for the firm. Some generate revenues well above the costs of serving them. Others, a net loss. Others, still, are outright disruptive, engaging in behaviour that is very costly to the firm. Accordingly, the marketing literature (particularly, in the field of relationship marketing) recommends that managers should … Continue reading What makes a customer ‘good’?

Consumer Data and the ‘War on Terror’

The book that I co-authored with Kirstie Ball, Elizabeth Daniel, Sally Dibb, Maureen Meadows and Keith Spiller, has been featured in 'Research Reporter', the research newsletter of the Faculty of Business at Oxford Brookes University. The original article is here. Transcript below in case the link does not work for you. Surveillance, consumer data and … Continue reading Consumer Data and the ‘War on Terror’

If digital were a game, the result at half time would be marketing 1:marketers 0

Last week, one of the articles shared on my Twitter timeline claimed that digital technology heralds the dawn of a new golden age for marketing. The article, which was published in McKinsey Quarterly and can be accessed here, states that: “CEOs are looking to their CMOs more than ever, because they need top-line growth and … Continue reading If digital were a game, the result at half time would be marketing 1:marketers 0