Moving fast, without breaking things – leveraging big data in incumbent organisations

Back in July 2020, I examined c’s PhD thesis, looking at how incumbent firms can leverage big data. This PhD was really pleasant to read and easy to examine. So, it was with some pleasure that, last week, I came across the paper “Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent … Continue reading Moving fast, without breaking things – leveraging big data in incumbent organisations

July 2020 round-up

Last month, I wrote that “all going well, we will be moving at the end of July (please keep your fingers crossed for me – I really need things to not go pear shaped, this time)”. One month later, I am happy, delighted, ecstatic to let you know that we did move! Hooray. I am … Continue reading July 2020 round-up