What I have been reading #3

7th book of 2021 - “The Vanishing Half” by Brit Bennett. This is the story of twin sisters, Stella and Desiree, of mixed race but with very light skin. Identical and once inseparable, they end up following very different paths, when one is mistaken for white and offered a secretarial job where she starts mingling … Continue reading What I have been reading #3

What is GDPR, and what it means for marketers

GDPR stands for General Data Protection Regulation. It is a EU law, enforceable from May 25th2018, which aims to protect the privacy and personal data of EU residents. If you collect, process or use customers’ personal data (and the definition of personal data is quite broad – see below), then GDPR is likely to be … Continue reading What is GDPR, and what it means for marketers

May round-up

At the start of the month, I wrote in my research journal: “May must be very, very productive”. By productive I meant researching and writing a lot. And I really meant it. But… ... my good intentions went down hill very, very, very quickly.   As I look at the square in my diary that … Continue reading May round-up