Author: anacanhoto

Tomi Ahonen on Facebook Home

The bright and very inspiring James Ramsay told me that Tomi Ahonen would be joining a chat on LinkedIn, hosted by the group ForumOxford.   Tomi Ahonen, if you don’t know, was named by Forbes as one of the Top 10 Power Influencers in Mobile – he is a prolific writer and public speaker, with … Continue reading Tomi Ahonen on Facebook Home

Apply for a funded summer research placement with me

PARSUK is sponsoring one undergraduate or masters level student, in a Portuguese University, to work with an academic in the UK. Placements last 4 weeks and run over the summer of 2013. Terms and conditions, and details of projects available, can be found on the PARSUK website (here). The PARSUK website lists the following benefits for students … Continue reading Apply for a funded summer research placement with me

#FollowFriday: @TheWomensRoomUK

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! The Women's Room is a UK based organisation dedicated to raising the … Continue reading #FollowFriday: @TheWomensRoomUK

Close business relationships do not protect you from cheating

Research recently published in the Journal of Marketing Research presents an interesting puzzle. It suggests that close rapport between business partners does not eliminate opportunism, which the authors define as 'the practice of engaging in actions that sacrifice ethical principles to benefit oneself at the expense of others'. However, the paper posits that the level … Continue reading Close business relationships do not protect you from cheating

Technology as a source of good

A quick blog post, only, to register my sadness at the news of 2 explosions close to the finishing line of the Boston Marathon, yesterday. I hope that you have not been personally touched by this tragedy. As you may be aware, I am a (slow but) keen runner and have deep admiration for those … Continue reading Technology as a source of good

Three questions to define the market

When I taught Principles of Marketing many years ago, I used to draw on Abell’s framework to define the market that a business was operating in. The reference is Defining the business: the starting point of strategic planning written by Derek F. Abell and published by Prentice Hall in 
1980.   Abell’s framework states that … Continue reading Three questions to define the market

Presenting my research on developing customer profiles

I am at Lancaster University, for the Management Learning conference. First impressions so far are great: a friendly group, and I even met another marketer 😉 I am presenting tomorrow morning on my research into how organisations develop profiles of their customers. My experience is that different employees presented with the same data set about a … Continue reading Presenting my research on developing customer profiles

PhD topics that I am supervising at Oxford Brookes University

The institution where I work, the Faculty of Business at Oxford Brookes University, has a thriving doctoral programme, including studentship opportunities. If you are considering a doctoral degree, do take a look at the research topics available. I can supervise 1-2 doctoral students who wish to research any of the topics below. Bad customer behaviour … Continue reading PhD topics that I am supervising at Oxford Brookes University

The female consumer – Marketers still missing a trick

As it's International Women's Day, I thought I would share with you excerpts from a poster of the Girls' Day School Trust. It highlights how a girl's life, opportunities and expectations have changed in the last 125 years: In addition to making great strides in education and public life, women have also emerged as powerful … Continue reading The female consumer – Marketers still missing a trick