Last week, I joined a meeting to discuss a new survey to collect data on AI adoption and use in businesses across various countries, with the aim of informing policymaking. The survey developers are asking some really interesting questions around whether businesses are using AI, what type of AI they were using (e.g., AI for … Continue reading When it comes to AI adoption, ask “if” and “what”, but also “how”.
Category: Marketing in everyday life
Will USB-C become the new charger standard everywhere, following the new EU law?
The EU parliament passed a new law stating that, from late 2024, small electronics such as smartphones, tablets, handheld consoles and cameras will all need to use the same type of charger (a USB-C charger, specifically). This means that a single charger can be used across different devices, from the same manufacturer as well as across manufacturer. … Continue reading Will USB-C become the new charger standard everywhere, following the new EU law?
New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England
Why is that so many young adults in England still generate a large amount of food waste, and fail to dispose of food waste separately from other waste? This was the question that inspired a research project conducted by a team at Brunel University London (of which I was a member), in collaboration with the … Continue reading New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England
What’s stopping organisations with data-centric practices from benefiting from their IT-related investments?
One of the advantages of using Google Scholar to check how your (academic) outputs are being used is that, now and then, you bump into really interesting papers that build on your previous work. This is what happened, recently, when I received an alert that the paper "Conceptualising a digital orientation: antecedents supporting SME performance … Continue reading What’s stopping organisations with data-centric practices from benefiting from their IT-related investments?
[Miscellany] The Monarch’s symbols, writing for the algorithm vs. your audience, and people that shaped me
On the power of symbols Queen Elizabeth II died on Thursday, September 8th. In addition to being a person, Elizabeth II was also an institution, and, in that latter role, she was promptly replaced by her first-born son, Charles. The change in Head of State will be reflected in ceremonial as well as functional objects … Continue reading [Miscellany] The Monarch’s symbols, writing for the algorithm vs. your audience, and people that shaped me
The rise of crypto marketing
The high volatility in the global stock markets (due to the war in Ukraine, etc…) has resulted in a reduced appetite for risky assets, which has led to a crash in the cryptocurrencies’ market: the global market for cryptocurrencies has lost more than 2/3 of its value in the last 8 months. Consequently, the market for NFTs … Continue reading The rise of crypto marketing
The automation of sexism and racism
Four years ago, while preparing for a presentation, I searched google for a generic image of a “person” to add to my slides. Of the first 25 results, one (4%) had long hair. Three (12%) images were of people with dark skin (1 woman and 2 men; all with short or no hair). And, overall, there … Continue reading The automation of sexism and racism
Chatbots encourage customer misbehaviour
In the paper “Artificial Intelligence and Machine Learning as business tools: factors influencing value creation and value destruction”, Fintan Clear and I argue that the often-repeated claim that AI solutions are “cheaper, faster, and less prone to mistakes than humans” reveals a narrow assessment of the costs associated with deploying an AI solution in an … Continue reading Chatbots encourage customer misbehaviour
Intra-organisational tensions arising from the deployment of AI
The application of AI in marketing has the potential of delivering many benefits for businesses, such as obtaining customer insight, or providing customer support. But it is not without challenges. There are challenges related to the technology itself; challenges relating to customers, and challenges relating to the power dynamics between actors. And, then, there are the organisational challenges. My co-author, Ben Keegan, … Continue reading Intra-organisational tensions arising from the deployment of AI
Artificial Intelligence vs household product safety
Apparently, autonomous robotic vacuum cleaners (i.e., Roombas) and dog poos don’t mix well. I had no idea as I have neither a Roomba nor a dog; but I have, now, learned that this is a common problem faced by pet owners, as reported in this 2016 article in The Guardian. Image source Maybe I should … Continue reading Artificial Intelligence vs household product safety
Ana Canhoto 