Payment options influence customer perceptions

My local coffee shop has this notification, on the door: When I spotted this notice, I thought “That’s annoying. Why can’t I pay for my coffee with cash?”, which is bizarre because I rarely use cash these days. I usually pay for my coffee with card or app. Actually, I can’t remember the last time … Continue reading Payment options influence customer perceptions

Types of machine learning – a crib sheet for marketers

According to a market study by advisory firm Dresner, reported in Forbes, marketing managers are more likely than any other organisational function to see machine learning as critically important for the achievement of their goals. As shown in the graph below, 40% think that machine learning is critically important, and nearly two-thirds (65%) think that it is … Continue reading Types of machine learning – a crib sheet for marketers

Funded post-doctoral opportunities to work with me

If you have completed your PhD, and are looking for a post-doctoral opportunity, take a look at these two funding opportunities. The first opportunity is funded by the Grand Union Doctoral Training Partnership, with fellowships lasting for one year. There are restrictions regarding topics and candidate eligibility. So, do check the conditions, carefully. The deadline … Continue reading Funded post-doctoral opportunities to work with me

What Big Data experts thought the world would look like in 2020

In the past, the year 2020 has been presented as the point in time when many technological innovations would come to fruition. For instance, it was the year when we would have self-driving cars routinely roaming down our roads and streets; and, even, flying cars. It was also the year when we would have conscious … Continue reading What Big Data experts thought the world would look like in 2020

January 2020 round-up

I started the month, and the year, with great intentions regarding my goals for the year. Alas, I have fallen flat on my face. I won’t bother you with the details, but the fact that I am writing this monthly round-up around 30% of the way into the following month is a very good example … Continue reading January 2020 round-up

[Miscellany] The power of the brand, lack of diversity in marketing, and a planning tip

January has been busy! Paper revisions, new paper deadlines, a funding application for a doctoral workshop, classes, marking, talks… But good busy! The kind that energises you. Here are some marketing news that have caught my attention, lately. The power of the (Calvin Klein) brand In a Q&A at The Oxford Union, Calvin … Continue reading [Miscellany] The power of the brand, lack of diversity in marketing, and a planning tip

[Miscellany] Some reflections from my use of technology

When technology works well, we don't think about it. We take it for granted. But some recent “technology failures” have led me to reflect on its role in my life, and how it impacts on how I see other human beings and the world. So much more than a watch My Apple Watch stopped working. … Continue reading [Miscellany] Some reflections from my use of technology

Sentiment analysis of baseball stadium reviews

I was cleaning my inbox over the Christmas break, and saw a 2017 message from someone working at company called reviewtrackers. He wanted to draw my attention to some interesting work that he had done at the company, analysing 130,000 online reviews of major league baseball stadiums (since the message, he seems to have left … Continue reading Sentiment analysis of baseball stadium reviews

Some thoughts on where and what to blog

Today is the 10th anniversary of my blog. Or the 10th blogday, as my former colleague, Debbie Witney, called it in a comment made in the post published this time last year. In this 10th year, I published 55 posts, bringing the total to 554 posts. That’s over 35,000 words in the last year alone, … Continue reading Some thoughts on where and what to blog