New paper: How features, resources and task demands shape digital wellbeing (or why digital technology helps some people some times, but not everybody all of the time)

We know from personal experience that digital technology can shape our wellbeing. On the one hand, it offers speed, convenience, and greater access to services. On the other hand, it can feel cold, confusing, or even overwhelming — especially for people facing challenging life circumstances. What’s less clear, however, is why the same technology can … Continue reading New paper: How features, resources and task demands shape digital wellbeing (or why digital technology helps some people some times, but not everybody all of the time)

New paper: Content Creators at a Crossroads with Decentralised Social Media

Social media platforms and content creators benefit each other: social media platforms depend on the content made by creators, while creators rely on these platforms to share their content, expand their audience, and… make money. However, some content creators argue that mainstream, centralised social media (CSM) platforms like Facebook or Twitter have too much power … Continue reading New paper: Content Creators at a Crossroads with Decentralised Social Media

New paper: Online information search by people with Multiple Sclerosis: a systematic review

Last week, I had an health check for the Our Future Health research programme (if you are in the UK, please consider joining this research programme, which aims to “find ways to prevent, detect and treat diseases earlier”). Looking at my blood results, the nurse suggested that I should take some steps to improve my cholesterol level. … Continue reading New paper: Online information search by people with Multiple Sclerosis: a systematic review

New paper: On your marks, headset, go! Understanding the building blocks of metaverse realms

The hype around the Metaverse may have subsided, but that doesn’t mean that the belief in the potential of this technology for business has decreased. On the contrary, technology research and consulting firm, Gartner, believes that the combination of Metaverse, Web3 and AI (and especially generative AI) technologies offers numerous possibilities for firms. Nevertheless, there is no … Continue reading New paper: On your marks, headset, go! Understanding the building blocks of metaverse realms

New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

Once the stuff of fiction, it is now possible for you to enter a store and receive an offer which was personalised to your preferences, past purchases and even what’s happening around you. Unlike John Aderton in Minority Report, though, you don’t need to scan your eyes as you enter the store, in order to … Continue reading New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England

Why is that so many young adults in England still generate a large amount of food waste, and fail to dispose of food waste separately from other waste? This was the question that inspired a research project conducted by a team at Brunel University London (of which I was a member), in collaboration with the … Continue reading New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England

New paper: The Pandemic-Induced Personal Data Explosion

Back in June 2020, I came across a special collection of papers about COVID-19, in the Journal of Public Policy & Marketing. Within that collection, the paper “Consumer Privacy During (and After) the COVID-19 Pandemic”, by Aaron R. Brough and Kelly D. Martin caught my attention. That paper reflected on the implications of the increased … Continue reading New paper: The Pandemic-Induced Personal Data Explosion

New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

Several years ago, Sarah Quinton, Rebecca Pera, Sebastián Molinillo, Lyndon Simkin and I set out to investigate how small and business organisation (SMEs) adopt digital technology, and how they adapt their strategy to succeed in the digital environment. While there is a significant body of work on digitalisation, it tends to focus on large organisations, … Continue reading New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

New paper: Stakeholders of the World, Unite!: Hospitality in the time of COVID-19

The Covid-19 pandemic has wreaked havoc with many industries, but few have suffered more than the hospitality industry. Not only has leisure travel all but disappeared, but businesses, too, have cancelled all meetings, conferences and other bookings. And, with the lack of clarity about operating conditions, and about evolving customer preferences, hotels are facing an … Continue reading New paper: Stakeholders of the World, Unite!: Hospitality in the time of COVID-19