The video of my talk at BCS earlier this year - entitled 'Who wants 4G?' - is now available online. It is rather long and not the best sound quality, but it touches on a some key concepts and models that help us understand adoption of technological products. There were some great questions from the … Continue reading Video of talk at BCS
Author: anacanhoto
A new type of marketing celebrity: common people
Sainsbury’s has a long tradition of using celebrities to help promote their products, from pilot Amy Johnson in the 1930s to celebrity chef Jamie Oliver in 2000. And, now, Sainsbury’s is once again reaching out to celebrities. Not one, but four. And there isn’t a TV actress, a sport professional or a pop star in … Continue reading A new type of marketing celebrity: common people
Even Ryanair needs to do something about customer service
Well, well, well. MarketingWeek reported that Ryanair, the (in)famous low cost airline often criticised for appalling customer service, is recruiting a Marketing Director. The job advert specifies that the post holder will be in charge of promoting the company’s safety, customer service and low fare messages. Yes, that’s right: customer service. Maybe O’Leary is reading … Continue reading Even Ryanair needs to do something about customer service
Who wants 4G?
This afternoon, I am delivering a talk at the Oxfordshire branch of BCS, the Chartered Institute for IT. More details here. In this talk, we put technology to the side and focus, instead, on the social and psychological needs of mobile phone users. This is the slide set for the session. As usual, I would … Continue reading Who wants 4G?
Social Media users praise brands in private and criticise in public
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to an extent, how consumers engage in eWoM, our research is novel in that it: Investigates how different aspects of the … Continue reading Social Media users praise brands in private and criticise in public
Graduation day
This morning my (former) PhD student, Faten Jaber, graduated – Dr Faten Jaber, actually. What a talented and incredibly driven young woman. I am so proud of her. Dr Jaber investigated the factors that affect successful adoption of Customer Relationship Management systems across different industries. The quality of her work was recognised at the Academy … Continue reading Graduation day
Here we go, again. The sales!
Ah, the sales season. I have a love-hate relationship with the sales season. Very occasionally I will be very pleased with something that I got on sales. But, overall, it is a depressing time, when otherwise bright people make the silliest of purchase decisions (me included). Here are some of the most common tricks used … Continue reading Here we go, again. The sales!
Coming unstuck – Writing advice from the @WomenWriters community
Argh, I am really struggling with writing. I have several projects already started. And I have impeding deadlines. And I like what I am should be writing about. But, still, I am struggling to get back into the mood and the rhythm of writing, after a 2 weeks’ break. I am stuck. Last night, I … Continue reading Coming unstuck – Writing advice from the @WomenWriters community
Breaking through the filter bubble with social media
The blog has been very quiet for the past 2-3 weeks because I was travelling. It was a mixture of work and holidays, in the US. I had hoped to keep writing during this period. However, it proved frustratingly difficult to have access to fast, reliable and inexpensive Wi-Fi. In the end, I just gave … Continue reading Breaking through the filter bubble with social media
New book: The Surveillance Industrial Complex
Recently, I received in the post a copy of the book ‘The Surveillance Industrial Complex – A political economy of surveillance’, edited by Kirstie Ball and Laureen Snider. In this book, long term collaborators, Kirstie Ball and Lauren Snider examine the nature of today’s surveillance structures. They note that not only is surveillance conducted at … Continue reading New book: The Surveillance Industrial Complex
Ana Canhoto 