Author: anacanhoto

Police informs woman of son’s death via Facebok

The website Mashable reported the case of a woman, Anna, who lost her son in a car accident - the twist being that police contacted Anna to let her know about the accident via Facebook. The article is available here. It is true that social media can be used very effectively in emergencies - for instance, … Continue reading Police informs woman of son’s death via Facebok

Valentine’s is a lovely day… for marketing

It is Valentine’s day. A day for showing your loved ones that you care… right? This is a date that has been heavily commercialised, and where consumers’ behaviours (including boycotting rituals) are filled with meaning. The key meaning from this date seems to be showing that you care. But how you do it varies widely. … Continue reading Valentine’s is a lovely day… for marketing

Research project: customer data in the digital age

** UPDATE: this project is now completed ** I have wonderful news to share with you. A team that I have been working with has just secured funding for a research project looking at ‘Collecting and using customer data in the digital age’. The project examines the issues faced by managers when using digital data and sophisticated methodologies … Continue reading Research project: customer data in the digital age

The flawed decision maker

Noticing that I haven’t been to the gym in a (very) long time, my other half has tentatively suggested that I cancel my membership (and save some money too). This should be an easy decision. You see, even though I like some of the classes on offer at my health club, I much prefer going … Continue reading The flawed decision maker

Social media as a source of competitive intelligence

There is an old Chinese saying that goes something like this ‘Know yourself, know the competition, and get it right almost every time’. The good news is that social media has brought with it many opportunities to anticipate competitors’ likely moves. This post discusses a few. Competitive Analysis The first step in competitive analysis is … Continue reading Social media as a source of competitive intelligence

The impact of digital and connectivity in gaming

In an interview with McKinsey, Bryan Neider, the COO of Electronic Arts (EA), discussed how the increase in bandwidth availability and the widespread adoption of connected devices had changed the electronic gaming business. Here are some of the highlights (but do head over to the original article, here, for further insights, such as the type … Continue reading The impact of digital and connectivity in gaming

Brand management during economic recession

This is a presentation I did at Oxford Brookes University, some time ago. It highlights how marketers' priorities have been shaped by changes in consumer behaviour and expectations, and by the economic recession. In this age of choice and value conscious consumers, digital is seen as the panacea: the way to demonstrate relevance and value … Continue reading Brand management during economic recession

#FollowFriday: @GreatYoungGeeks

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! In my first #followfriday recommendation of the New Year (and in a … Continue reading #FollowFriday: @GreatYoungGeeks

Research request: incentive to lie on Facebook

I wonder if you can help me. I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide false information on Facebook - regarding who you are or what you do. I don't mean the … Continue reading Research request: incentive to lie on Facebook