Author: anacanhoto

Believing is succeeding

So, you have formulated your New Year’s resolutions and you are now considering the best strategy to achieve them. You have carefully considered the steps that you need to take to achieve those goals and the barriers that you are likely to face. You lined up a number of treats to reward yourself at key … Continue reading Believing is succeeding

Crime and Social Media

The BBC news website revealed that the number of reported crimes involving social media - and subsequent prosecutions - has increased dramatically in the last 4 years. As shown in the table below, not only have the number of offences raised 783%, but the proportion of convictions has increased significantly, as well: 2008 2012 Increase … Continue reading Crime and Social Media

What I am reading: Speculative Security

Given that money is either the outcome or the enabler or most human activity, studying the records of financial transactions can tell us many things about who we are, who we associate with and what we do. The potential of such information has not escaped the attention of governments. Nowadays, financial intelligence is a key … Continue reading What I am reading: Speculative Security

When consumer love is skin deep

I had heard stories of very loyal customers displaying their love for a brand in very visible forms - for instance, getting a tattoo: (image source here) These customers have strong emotional loyalty towards the brands, which means that they will be more forgiving than the average customer, and less price sensitive. Just what every … Continue reading When consumer love is skin deep

How digital natives use the Internet

Ofcom’s Media Literacy report, released in Oct 2012, reveals an interesting picture of children’s use of the Internet. According to the report, many parents readily admit that their children know more about the Internet than they themselves do – from 22% of parents of children aged 5 to 7 years old, all the way up … Continue reading How digital natives use the Internet

Reflection on AcWriMo 2012

Phew! I survived AcWriMo 2012, a month long initiative of focused academic writing (more information here). My pledge for AcWriMo was to write 100 minutes every day and to produce 6 specific outputs, including revising and resubmitting one paper, writing a book review and working on other articles. In the end, I wrote an average … Continue reading Reflection on AcWriMo 2012

Big data – What every marketer needs to know

Here is a first for me: while I do share my presentations here on the blog, I usually upload the slide set after the events, only.   This time, though, I am doing it the other way around. Below is the slide set for a presentation that I am doing at the Oxford Brookes University … Continue reading Big data – What every marketer needs to know

Gratitude in marketing

My twitter feed is reminding me that, today, North America celebrates Thanksgiving. It is a festival of religious origins encouraging people to be thankful for the good things and the opportunities in their lives – more information is available here. I thought this would be just the right excuse to tell you about some research … Continue reading Gratitude in marketing

Diffusion of Innovations

In the summer of 2000, I did my MBA internship with a management consultancy company based in Barcelona – level of 34 of this building, actually. I was part of a multi-national team advising a major telecommunications company bidding for third-generation (3G) mobile-phone licenses across Europe. That year, several governments had been auctioning 3G licences … Continue reading Diffusion of Innovations