Dear @marksandspencer: I am not a shoplifter

Yesterday, while I was doing some grocery shopping at my local supermarket, I couldn’t help notice the security guard. Every time I turned a corner, there he was. When I picked up some items and moved on, there he was. When my eyes were browsing the shelves for a particular product, there he was. At … Continue reading Dear @marksandspencer: I am not a shoplifter

The others are paying more. Or not.

Earlier this week, I got a text from this lady, who comes round to our house about once a week, to clean and do some ironing. She was asking for a raise, arguing that her other clients pay her more than I do. You see, instead of going down the route of mentioning value or … Continue reading The others are paying more. Or not.

Some notes on Identity and Identification

Here are some excerpts from the identity article that I mentioned yesterday, in case you find it useful for your work. For context, I should say that, at the time, I was working on my PhD investigating money laundering detection systems, and that I wrote an opinion piece about identify fraud detection systems. Identity The … Continue reading Some notes on Identity and Identification

A marketing take on payment technologies

Last month, the Bank of England published a very interesting article about payment technologies and, in particular, the evolution of digital currencies like Bitcoin. You can access it here, and I warmly recommend that you read it: it’s an easy read, it provides a useful overview of the evolution of payment systems, and is a … Continue reading A marketing take on payment technologies

Sentiment analysis in less than 500 words

I am working on a paper and a presentation on sentiment analysis, and decided to put together this very short overview for you (procrastination, anyone?) Sentiment analysis is one of those topics permeating every area of a marketers’ life. The other day, a colleague even mentioned that he was doing some sentiment analysis of social media … Continue reading Sentiment analysis in less than 500 words

Poor Apple. Again.

This time last year, Apple launched a new operating system that had numerous technical problems, as well as a mapping app that was so inaccurate that it became the target of many jokes. Fast forward to this year and, once again, Apple’s recent product launches (including 2 models of iPhone 6, the Apple Watch and … Continue reading Poor Apple. Again.

Book review: Social Media Explained

“Social Media Explained – Untangling the World’s Most Misunderstood Business Trend” is the latest book authored by American business consultant, speaker and educator, Mark W. Schaefer, who also runs the extremely helpful blog {grow}. Having read other books and work authored by Mark, I was expecting this book to do just what "it says on … Continue reading Book review: Social Media Explained

It’s official: cats don’t rule the Internet

Quick. Answer this question: What is the most popular category of photos on Instagram? I thought it was food, but I was wrong. And if you thought that it was cats you were wrong, too. According to this paper by Hu, Manikonda and Kambhampati, nearly a quarter of content posted on Instagram are selfies. This is … Continue reading It’s official: cats don’t rule the Internet

Home or away – deciding where to publish your blog post

Well, call me absent minded, but I only just realised that LinkedIn has a new(ish) feature: blogging. Well, actually, the company calls it ‘Long-Form Posts’ so let’s refer to this feature as LFPs, for short.   Your LFPs are displayed as part of your profile and are accessible to LinkedIn users not on your network. … Continue reading Home or away – deciding where to publish your blog post

The performative power of the score

There are two interesting articles in the news, today. They are about two very different companies but, essentially, the same issue: the performative power of the score. Or, in others words, about how much a simple number can influence our life.   The first article is about passenger transportation company, Uber. It was revealed that … Continue reading The performative power of the score