Sometime ago this picture of a modified Maslow’s pyramid of needs was doing the rounds on Twitter. It was meant to be a joke, but it turns out that it may not be that far off reality. According to research recently published by Ofcom, access to mobile services and access to the Internet are now … Continue reading What would you miss without your mobile phone?
Category: Marketing in everyday life
The other side of free apps
Human is an iPhone app (no affiliate link) that monitors movement. It tracks physical activity throughout the day with the objective of encouraging an active (and, thus, healthy) lifestyle. And it is free. While we are eagerly tracking how many minutes we have walked or cycled, grateful for this boost to our health from … Continue reading The other side of free apps
What cat food says about the cat owner
When I teach about positioning, I often refer to the market for cat food, using an example unashamedly stolen from my fabulous former colleague, David James. There are 2 key aspects to positioning. One is to find an angle for the product that is unique and, hence, differentiates it from the competitors. Otherwise, you … Continue reading What cat food says about the cat owner
Co-Creation mind map
I am working on a paper using co-creation, which required me to survey the related literature. To help me capture the key themes discussed in the various papers that I read, I created a mind map. This is still work in progress but, as this is such a relevant topic in marketing (and management, in … Continue reading Co-Creation mind map
Is a branded mobile app a step too far for book publishers?
I wrote a short piece for The Conversation (a website that disseminates academic research and provides analysis of news by academic researcher on) on the rationale behind Mills & Boon’s move into mobile apps. Mills & Boon, like other book publishers, has been dramatically impacted by digital technology and the associated changes in consumer behaviour, … Continue reading Is a branded mobile app a step too far for book publishers?
Social influence: the question of quantity vs quality
Still thinking about contagion. I was talking with a friend recently about online influence. In particular, whether - or to what extent - social media influence translates into real world behaviour. You know, things like raising funds through your online social network and blog readers. That conversation reminded me of a study by … Continue reading Social influence: the question of quantity vs quality
On contagion
Aristotle said it: we are social animals. What we do and, even, what we think is largely influenced by those around us: I was reminded of this fact today. I took the youngest to a chess tournament. Once he was settled, I sat down with my coffee and tablet, looking forward to catching up … Continue reading On contagion
Balancing compliance and marketing relationships in the air travel industry
If you have flown in and out of the UK in the last couple of years, you might have noticed that you need to provide your passport details well ahead of travel. Yet, you don’t have to do this when you travel between other destinations, say between Lisbon and Paris. The reason you need to … Continue reading Balancing compliance and marketing relationships in the air travel industry
Why are we ready to pay for books but not music?
danah boyd is a researcher based at NYU. She researches and writes about cultural aspects of social media use, particularly among young users. You can follow her very interesting blog, here. Recently, danah published the book ‘It’s complicated’, based on her research on how teenagers use popular social media platforms and the impact that … Continue reading Why are we ready to pay for books but not music?
Facefood
Somehow, this visual identity actually put me off eating here (not that I was very tempted in the first place). And you?
Ana Canhoto 