I wrote a short piece for The Conversation (a website that disseminates academic research and provides analysis of news by academic researcher on) on the rationale behind Mills & Boon’s move into mobile apps. Mills & Boon, like other book publishers, has been dramatically impacted by digital technology and the associated changes in consumer behaviour, … Continue reading Is a branded mobile app a step too far for book publishers?
Category: Marketing in everyday life
Social influence: the question of quantity vs quality
Still thinking about contagion. I was talking with a friend recently about online influence. In particular, whether - or to what extent - social media influence translates into real world behaviour. You know, things like raising funds through your online social network and blog readers. That conversation reminded me of a study by … Continue reading Social influence: the question of quantity vs quality
On contagion
Aristotle said it: we are social animals. What we do and, even, what we think is largely influenced by those around us: I was reminded of this fact today. I took the youngest to a chess tournament. Once he was settled, I sat down with my coffee and tablet, looking forward to catching up … Continue reading On contagion
Balancing compliance and marketing relationships in the air travel industry
If you have flown in and out of the UK in the last couple of years, you might have noticed that you need to provide your passport details well ahead of travel. Yet, you don’t have to do this when you travel between other destinations, say between Lisbon and Paris. The reason you need to … Continue reading Balancing compliance and marketing relationships in the air travel industry
Why are we ready to pay for books but not music?
danah boyd is a researcher based at NYU. She researches and writes about cultural aspects of social media use, particularly among young users. You can follow her very interesting blog, here. Recently, danah published the book ‘It’s complicated’, based on her research on how teenagers use popular social media platforms and the impact that … Continue reading Why are we ready to pay for books but not music?
Facefood
Somehow, this visual identity actually put me off eating here (not that I was very tempted in the first place). And you?
Social media influencer – beyond the badge
A colleague drew my attention to Alice Marwick’s work on social media influence, and, while I was searching on the topic, I came across the video of a really interesting talk that she delivered at the Berkman Center for Internet and Society. In this talk, Alice reports on a 3-year study of Silicon Valley entrepreneurs and Internet celebrities. … Continue reading Social media influencer – beyond the badge
We are not that different really – celebrating religious festivals around the world
Since today is Christmas Eve, I am bringing you a paper about religious festivals. It is a small but really interesting study by Elizabeth C. Hirschman, Ayalla A. Ruvio and Mourad Touzani, looking at how Christians, Muslims and Jews celebrate their central religious holidays – i.e., Christmas, Ramadan and Passover – in three settings: Dominant … Continue reading We are not that different really – celebrating religious festivals around the world
Video of talk at BCS
The video of my talk at BCS earlier this year - entitled 'Who wants 4G?' - is now available online. It is rather long and not the best sound quality, but it touches on a some key concepts and models that help us understand adoption of technological products. There were some great questions from the … Continue reading Video of talk at BCS
A new type of marketing celebrity: common people
Sainsbury’s has a long tradition of using celebrities to help promote their products, from pilot Amy Johnson in the 1930s to celebrity chef Jamie Oliver in 2000. And, now, Sainsbury’s is once again reaching out to celebrities. Not one, but four. And there isn’t a TV actress, a sport professional or a pop star in … Continue reading A new type of marketing celebrity: common people
Ana Canhoto 