I wonder if you can help me make sense of this. I came across a survey by YouGov for Amnesty International, published earlier this month, about the attitudes of people from 13 countries* towards government surveillance. According to this data, UK residents are more likely than the (study’s) average to support mass surveillance by government … Continue reading UK attitude towards monitoring of internet and mobile communications is surprisingly tolerant
Category: Marketing in everyday life
Young Saudi females and their smartphones
That picture of a 13 year old’s mobile home screen reminded me of a really interesting paper written by Sunila Lobo and Silvia Elaluf-Calderwood (who is a whizz about all things mobile) on how young female Saudis use their smartphones. The paper is available here, though, unfortunately, it is behind a paywall. The research … Continue reading Young Saudi females and their smartphones
Who needs a phone, anyway?
Oh, I love this – it is a screenshot of this man’s 13 year old daughter’s iPhone home screen. Within easy reach are: Camera Instagram Text messaging Web browser Less accessible (i.e., tucked away within a folder) are: iTunes Pinterest Snapchat Youtube And nowhere to be seen: Facebook and… Phone! I suspect this reflects the … Continue reading Who needs a phone, anyway?
Spotted elsewhere: The Trust Engineers
What? A podcast episode from RadioLab about how Facebook’s Protect and Care team (formerly known as the Trust Engineering team) tweak this social network’s interface to make it a more trusted and friendlier environment. Where? Retweeted by ‘New Social Media, New Social Science?’, aka NSMNSS (Twitter feed here). As per NSMNSS’s website, this organisation ‘brings … Continue reading Spotted elsewhere: The Trust Engineers
If digital were a game, the result at half time would be marketing 1:marketers 0
Last week, one of the articles shared on my Twitter timeline claimed that digital technology heralds the dawn of a new golden age for marketing. The article, which was published in McKinsey Quarterly and can be accessed here, states that: “CEOs are looking to their CMOs more than ever, because they need top-line growth and … Continue reading If digital were a game, the result at half time would be marketing 1:marketers 0
Crib sheet for campaign planning
Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you, too. If you like this cheat sheet, please share, and do let me know by clicking like or leaving … Continue reading Crib sheet for campaign planning
Guest post on the psychology of complaining
I wrote a guest post for Mark Schaefer’s blog, {grow}, on the psychology of complaining. I am an avid reader of {grow}, and always recommend it to marketers new and established. So, as you can imagine, it is a great honour to contribute to the community. Do take a look, and join the discussion, here.
What stops customers complaining to you
If customer complaints are part and parcel of doing business (and, even, are beneficial for you), then you really want to make sure that an unhappy customer will complain directly to you, instead of switching to a competitor or taking to social media to let the world know about their negative consumption experiences. This presentation … Continue reading What stops customers complaining to you
The tree lost its bra
This time last year, this tree had a bra. Actually, 2 or 3. I can’t remember exactly how many. Not far from this tree, there is a bridge with lots of locks in its railings, tied by couples as a symbol of their love. It’s a tradition. Maybe the bra-thing is a tradition, too, I … Continue reading The tree lost its bra
What do Andy Warhol, toilet paper and male deodorant have in common?
The artist Andy Warhol was obsessed with celebrities and celebrity culture. It is said that he co-founded the magazine ‘Interview’ as a vehicle to meet celebrities. Through the magazine, Warhol gave celebrities the stage that they valued; in turn, because of the magazine, they gave him the candidness that he craved. He got what he wanted … Continue reading What do Andy Warhol, toilet paper and male deodorant have in common?
