Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”
November 2021 round-up
This month was significantly better than the last one. It was my busiest month, as far as teaching is concerned, and there were lots of things going on in the home front. However, I did not feel like the month was slipping through my fingers, as I had felt in October, and I managed to tick … Continue reading November 2021 round-up
New research project: Traveling in England, post Covid-19
I am working with my colleague Dr. Liyuan Wei, a boutique hotel on Oxford, and the regional tourism board to investigate the potential for a mobile app or website to help tourists feel safe when visiting the area. To this end, we are now interviewing people who have travelled in England, during 2021, and who … Continue reading New research project: Traveling in England, post Covid-19
Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist
This week, Ms Yekemi Otaru joined my Services Marketing class to talk about how she combats the pricing and competitive pressures faced by her marketing agency. Yekemi is an entrepreneur and owner of Doqaru Limited. She is also a B2B Sales & Marketing Strategist, and a Bestselling Author about social media in the business to … Continue reading Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist
October 2021 round-up
October was not a good month, overall. Productivity was low, I burned some bridges, and there was a bereavement in my other half’s side of the family. I even thought about not writing a round-up post this month. But, in the spirit of authenticity that I try to bring to this blog, here is a … Continue reading October 2021 round-up
An emoji lost in translation
Earlier this week, I punctuated a message for a colleague with the emoji below: I wanted to express my frustration at a certain situation, by adding an emoji that, in my view, had a certain physical resemblance to me. However, something happened between me (the information source) and my colleague (the destination) such that when … Continue reading An emoji lost in translation
Recent publications #4
For the past three Octobers I have published a post offering an overview of my academic publications in the intervening 12 months. I suppose that when you do something in a particular way, at a specific time of the year, several years in a row, it is kind of a tradition. Thus, to keep with … Continue reading Recent publications #4
The consumers’ role in the current UK supply problems
The UK is currently experiencing various supply chain problems, resulting in fuel shortages, bare supermarket shelves, reduced options in restaurants, and warnings of disruption for Christmas retail, amid many other problems. The Institute for Government, a think tank focused on improving efficiency in government and public service, produced a really helpful explainer of the reasons behind the current supply chain … Continue reading The consumers’ role in the current UK supply problems
September 2021 round-up
I heard on a podcast, at the start of the month, that “September is the new January”, with its inherent sense of fresh start. That’s certainly the case for me, with the kids going back to school / university and a new term starting for me. The “fresh start” was also evident in the return … Continue reading September 2021 round-up
Qualitative data analysis in marketing
Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing
Ana Canhoto 