The Race for a Vaccine

This week, I had my Covid-19 booster jab, which came with some nasty side effects. I was feeling very sorry for myself – on the one hand, unable to sleep because my arm hurt; on the other, unable to do much else because of high fever and a splitting headache. So, I decided to revisit Intelligence … Continue reading The Race for a Vaccine

Guest talk: Brian Bartolo, Director of Sales and Marketing

Service providers usually have fixed capacity. For instance, there are only so many people that can safely travel on a given flight; so many haircuts that can be done in a day; or so many meals that can be served at a time.  On the other hand, interest in that service (i.e., the demand) tends … Continue reading Guest talk: Brian Bartolo, Director of Sales and Marketing

What I have been reading #6

16th book of 2021 - “Jog On” by Bella Mackie Neither brilliant prose, nor glorious storytelling. This book reads like a chat with the author about how exercise - or, rather, running - has helped her and many others to manage anxiety, panic attacks and other mental health problems. And maybe that’s the right tone … Continue reading What I have been reading #6

New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

New research project: Traveling in England, post Covid-19

I am working with my colleague Dr. Liyuan Wei, a boutique hotel on Oxford, and the regional tourism board to investigate the potential for a mobile app or website to help tourists feel safe when visiting the area. To this end, we are now interviewing people who have travelled in England, during 2021, and who … Continue reading New research project: Traveling in England, post Covid-19

Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

This week, Ms Yekemi Otaru joined my Services Marketing class to talk about how she combats the pricing and competitive pressures faced by her marketing agency. Yekemi is an entrepreneur and owner of Doqaru Limited. She is also a B2B Sales & Marketing Strategist, and a Bestselling Author about social media in the business to … Continue reading Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

An emoji lost in translation

Earlier this week, I punctuated a message for a colleague with the emoji below: I wanted to express my frustration at a certain situation, by adding an emoji that, in my view, had a certain physical resemblance to me. However, something happened between me (the information source) and my colleague (the destination) such that when … Continue reading An emoji lost in translation