December 2016 round-up

And so December, and 2016, came to an end. My focus for this year was ‘connections’ - connecting with ideas, places and people. While the first two were easy, the last one was a bit of a struggle for an introvert like me. But I did it. And it was great. For 2017, … Continue reading December 2016 round-up

Thank you

As I am preparing to wrap up 2016, I want to take a few moments to thank you so much for reading my blog. We are all so very busy these days, and there is so much great content out there, that it really means a lot to me that you give me your time … Continue reading Thank you

New Year’s resolution for marketers

Want to be a better marketer in 2017? Here is the one key thing to do: Choose one customer segment to focus your marketing efforts on. The problem that I usually come across, when advising companies, is that they do not have a suitable target customer. Often, they try to sell to everyone. … Continue reading New Year’s resolution for marketers

Something for your weekend: The Machine Stops

I have a present for you. It is my favourite kind of present: a book. What? It is a short novel by E. M. Foster, first published in 1909. It is called ‘The Machine Stops’. Where? You can read it here, or buy it here (no affiliate links). So what? This … Continue reading Something for your weekend: The Machine Stops

The rise and fall of cash machines

Back in 1997, my husband and I missed a flight from Barcelona to Paris because we did not have enough Spanish pesetas* to pay for the taxi from the hotel to the airport. You see, in those days you needed to pay for taxis (and many other things) with actual notes or coins. And to … Continue reading The rise and fall of cash machines

Something for your weekend: The Joy of Data

What? A one hour documentary, presented by mathematician Dr Hannah Fry, exploring ‘Data’ – what it is, why it is valuable, and issues around collecting, storing and using it. Where? I first saw it on BBC iPlayer, but you can also access it on Youtube. So what? Like many other BBC science documentaries, this one offers … Continue reading Something for your weekend: The Joy of Data

Christmas adverts’ buzz – How does it help brands?

There are two topics of conversation that you are sure to encounter at one point or another, during Christmas season, in the UK. One, is the likelihood of a white Christmas (spoiler alert: very unlikely!). The other is the various Christmas adverts put up by the major brands. As I write, Allegro’s Polish grandpa … Continue reading Christmas adverts’ buzz – How does it help brands?

Something for your weekend: Social media reviews of 2016

We are now well into December and social media are full of 2016 reviews, and 2017 predictions. Here are two that caught my attention. YouTube Rewind More than 200 YouTubers and personalities got together to relive some of 2016’s crazes – there is dabbing, and bottle flipping, and pineapple pen apple pen, and mannequin … Continue reading Something for your weekend: Social media reviews of 2016

Wearables aren’t just for Christmas

Health and fitness wearables are likely to be on many people's list, this Christmas. This is great because it means that we are all trying to improve our health and fitness. Move more. Run faster. Sleep better. Eat more healthily. And we want to monitor how well we are doing. Image source Widespread use of … Continue reading Wearables aren’t just for Christmas

I say wearables, you say apps and stuff

The general definition of wearables in the industry literature, is that they are machine to human devices, embedded with internet connectivity, and with the capability of collecting, storing and transmitting data. In the health and fitness arena, this includes fitness trackers, smartwatches, skin patches and certain types of smart clothing. This definition is focused on … Continue reading I say wearables, you say apps and stuff