January 2017 round-up

The start of the year was not bad for me, personally, though the world’s stage is terribly depressing and anxiety-inducing. My focus for this year is ‘shipping’, which essentially means getting things done and out of the door. To get ready for that, I started the year with a good hard look at my … Continue reading January 2017 round-up

Not in front of Alexa, dear

In a recent episode of the “Let's talk about tech – Tech phone-in” podcast, the presenters were debating the extent to which smart voice assistants like Alexa presented a security and privacy threat. Fevzi Turkalp, from GadgetDetective.com, explained: The way that Alexa works (…) is that the smart bit of it is done on the … Continue reading Not in front of Alexa, dear

What do others see, when they look at what you share online?

Our online activities leave traces, just like our physical activities leave footprints. These traces – or digital footprints – together create a digital representation of ourselves, which others can see. For instance, our work colleagues can check our various social media profiles; future employers or business partners can type our names in a search engine; … Continue reading What do others see, when they look at what you share online?

Are marketing managers and academics on the same page, regarding digital?

Digital, social media and mobile technologies have transformed what we buy, how we buy, and even why we buy. Hence, it is no surprise that both marketing practitioners and academics have turned their attention to these technologies, researching and writing about their impact on both buyers and markets. Do the research efforts of practitioners and … Continue reading Are marketing managers and academics on the same page, regarding digital?

Something for your weekend: ONS blog

What? National Statistical, the blog from the UK's Office of National Statistics. Where? You can read it here. So what? This blog has really interesting articles focusing on particular datasets, such as this one about happiness levels in the UK, which covers implications for policy, as well as an interesting correlation between the gap … Continue reading Something for your weekend: ONS blog

A brief and non-techy introduction to the Internet of Things for marketers

This paper aims to demystify the Internet of Things (IoT) for marketers. It provides a non-technical introduction to what the IoT is, and how it creates value for users (and, hence, why there has been so much excitement about it). The paper also presents a general overview of key implications for marketers to consider, … Continue reading A brief and non-techy introduction to the Internet of Things for marketers

December 2016 round-up

And so December, and 2016, came to an end. My focus for this year was ‘connections’ - connecting with ideas, places and people. While the first two were easy, the last one was a bit of a struggle for an introvert like me. But I did it. And it was great. For 2017, … Continue reading December 2016 round-up

Thank you

As I am preparing to wrap up 2016, I want to take a few moments to thank you so much for reading my blog. We are all so very busy these days, and there is so much great content out there, that it really means a lot to me that you give me your time … Continue reading Thank you

New Year’s resolution for marketers

Want to be a better marketer in 2017? Here is the one key thing to do: Choose one customer segment to focus your marketing efforts on. The problem that I usually come across, when advising companies, is that they do not have a suitable target customer. Often, they try to sell to everyone. … Continue reading New Year’s resolution for marketers