Last month, the Bank of England published a very interesting article about payment technologies and, in particular, the evolution of digital currencies like Bitcoin. You can access it here, and I warmly recommend that you read it: it’s an easy read, it provides a useful overview of the evolution of payment systems, and is a … Continue reading A marketing take on payment technologies
Author: anacanhoto
The old phone
The 7yo found this phone in the bottom of a drawer. He has been playing with it for a few days and, today, he asked: But how did you write in it? I explained about clicking on a key once to get the first letter, twice to get the second one, etc... He insisted: No, … Continue reading The old phone
September round-up
I like months that start on Monday. I don’t know why. I suppose it’s one of those quirky things that don’t require an explanation. With September starting on a Monday, and no-doubt fuelled by the amazing weather, I was filled with optimism and wrote this in my journal: “September is going to be good”. So, … Continue reading September round-up
Sentiment analysis in less than 500 words
I am working on a paper and a presentation on sentiment analysis, and decided to put together this very short overview for you (procrastination, anyone?) Sentiment analysis is one of those topics permeating every area of a marketers’ life. The other day, a colleague even mentioned that he was doing some sentiment analysis of social media … Continue reading Sentiment analysis in less than 500 words
When things aren’t adding up…
This message popped up on my Twitter feed this week, as I was adding a few more things to my to do list (and starting to feel increasingly anxious about the next few weeks): A great little reminder, don't you think?
Poor Apple. Again.
This time last year, Apple launched a new operating system that had numerous technical problems, as well as a mapping app that was so inaccurate that it became the target of many jokes. Fast forward to this year and, once again, Apple’s recent product launches (including 2 models of iPhone 6, the Apple Watch and … Continue reading Poor Apple. Again.
Marketing according to Google Autocomplete
I am preparing to welcome a new co-hort of students into the MSc Marketing programme, and decided to search online for a couple of quotes about Marketing, to generate some discussion. This is what Google auto-complete had for me: Thoughts???
Book review: Social Media Explained
“Social Media Explained – Untangling the World’s Most Misunderstood Business Trend” is the latest book authored by American business consultant, speaker and educator, Mark W. Schaefer, who also runs the extremely helpful blog {grow}. Having read other books and work authored by Mark, I was expecting this book to do just what "it says on … Continue reading Book review: Social Media Explained
August round-up
August = school and family holidays. Therefore, it is no surprise that this was a somehow unproductive month. For me, August included the following highlights. Researching As I am working on a paper on using social media for customer insight, I spent some time catching up with literature on this topic. I have also … Continue reading August round-up
Of burdens and black dogs
Many years ago, I had a student that was really, really difficult. He was unpleasant. Disruptive. Challenging. And he openly said that he did not like me. I am not going to lie: I was very happy when the semester was over! One year later, he showed up at my class door. He wanted … Continue reading Of burdens and black dogs
Ana Canhoto 