There are two topics of conversation that you are sure to encounter at one point or another, during Christmas season, in the UK. One, is the likelihood of a white Christmas (spoiler alert: very unlikely!). The other is the various Christmas adverts put up by the major brands. As I write, Allegro’s Polish grandpa … Continue reading Christmas adverts’ buzz – How does it help brands?
Something for your weekend: Social media reviews of 2016
We are now well into December and social media are full of 2016 reviews, and 2017 predictions. Here are two that caught my attention. YouTube Rewind More than 200 YouTubers and personalities got together to relive some of 2016’s crazes – there is dabbing, and bottle flipping, and pineapple pen apple pen, and mannequin … Continue reading Something for your weekend: Social media reviews of 2016
Wearables aren’t just for Christmas
Health and fitness wearables are likely to be on many people's list, this Christmas. This is great because it means that we are all trying to improve our health and fitness. Move more. Run faster. Sleep better. Eat more healthily. And we want to monitor how well we are doing. Image source Widespread use of … Continue reading Wearables aren’t just for Christmas
I say wearables, you say apps and stuff
The general definition of wearables in the industry literature, is that they are machine to human devices, embedded with internet connectivity, and with the capability of collecting, storing and transmitting data. In the health and fitness arena, this includes fitness trackers, smartwatches, skin patches and certain types of smart clothing. This definition is focused on … Continue reading I say wearables, you say apps and stuff
November 2016 round up
This month was dominated by starting the new job. In the first half of the month, it was all about wrapping up various matters, saying good-byes, and the emptying the office at the previous job. Then, the second half, was about settling in at the new place. Amid all these changes, there were the following … Continue reading November 2016 round up
Post-it website, a great example of focusing on value not product features
Right! I am bookmarking the official website for Post-it® under ‘great marketing examples – focusing on value not product features’. Companies make products. But consumers do not buy products; they buy solutions to problems – functional problems, or emotional ones. That is why marketing communications that focus on product features (e.g., the quality of … Continue reading Post-it website, a great example of focusing on value not product features
Day in the Life of an Academic #6: new job
This is quite an unusual 'day in the life of an academic' blogpost, as it focuses on the first day at my new job and, admittedly, changing jobs is not something that I do frequently. This is what I got up to last Wednesday, November 16th. I got up at 6am, as usual. … Continue reading Day in the Life of an Academic #6: new job
How social media can assist your job search
A colleague asked me to a run a session for her students, about how they could use social media to assist with their job search. Here are the slides. We started by talking about the decision to hire someone, and how complex it is… a bit like their decision to buy a skiing holiday. … Continue reading How social media can assist your job search
Marketers should think more like engineers, says @AndrewTStephen
At his inaugural lecture at Said Business School, Professor Andrew Stephen talked about the shiny new toy syndrome in marketing – whereby marketers rush after a new technology, or platform, or trend, in the hope that it will generate new business, or solve their marketing challenges. We saw this with Pokemon Go, last summer, … Continue reading Marketers should think more like engineers, says @AndrewTStephen
From Facebook likes and Internet of Things, to insurance premiums
Last week, the news broke that Admiral car insurance planned to launch a new product aimed at new drivers, firstcarquote, whereby policy holders could get rebates on their annual premium, based on their social media activity. The Guardian reported that: Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for … Continue reading From Facebook likes and Internet of Things, to insurance premiums
Ana Canhoto 