I have been invited to join a one-day workshop aiming to help researchers in an Horizon 2020 project to raise their profile and improve the reach of their work. I am sharing my tips on using social media for that purpose. Here is my slide deck: https://www.slideshare.net/acanhoto/greenlit-webinar-canhoto Long time readers of this blog know that … Continue reading Greenelit Horizon 2020 presentation: “Using social media to raise your research profile”
Author: anacanhoto
More than a party – A consumer behaviour look at the impact of government sleaze on public health
Trust in politicians in the UK has taken a tumble, recently. The IPPR revealed that, as of the end of last year, the British Public’s distrust in politicians was at an all-time high: Image source Moreover, according to YouGov numbers, as of last week, almost 2/3 of all UK adults disapproved of the Government’s record … Continue reading More than a party – A consumer behaviour look at the impact of government sleaze on public health
Blockchain: definition, applications in marketing, and issues emerging
There is a lot of talk about blockchain technology these days. This technology has come a long way since it was primarily associated with crime (for instance, crypto currency, which is based on blockchain technology, was the main means of exchange in the now defunct, online black-market, Silk Road). It is now being touted as … Continue reading Blockchain: definition, applications in marketing, and issues emerging
Guest talk: Jacob Thundil, MBE; Founder & MD Cocofina
The style and appearance of the space where the service is delivered (including online space) is highly consequential for: Facilitating the service encounter and enhancing productivitySignalling quality, and positioning the brandReinforcing the value proposition, andShaping customers’ (and employees’) feelings and behaviours in the space For instance, warm colours are energising, while cool colours are calming. … Continue reading Guest talk: Jacob Thundil, MBE; Founder & MD Cocofina
Balancing the multiple sides of academic life
I recently did a talk about how to balance teaching, research and administrative roles, as part of a career in higher education. As academics, we are expected to excel at three types of tasks: teaching, research, and administrative roles. For teaching, the work is cyclical, done in short, intense bursts; requires strong communication skills; and … Continue reading Balancing the multiple sides of academic life
This blog is 12 – Some thoughts on thinking through how best to get your message out there
Photo by Brett Jordan on Unsplash As of this week, I have been blogging for 12 years. It's my 12th blogday. My most popular post was published in 2017; the second, in 2011; the third, in 2010. That 2017 post is still attracting a steady stream of visitors which is an example of a key feature of blog … Continue reading This blog is 12 – Some thoughts on thinking through how best to get your message out there
What I have been reading #7
In 2021, I set myself the goal of reading more and of reading more widely. To help me with accountability, I started sharing short reviews on Instagram and, later, here on the blog. However, these reviews turned into so much more than a record of what I had read, that I decided to continue doing … Continue reading What I have been reading #7
December 2021 round-up
I know from experience and logical reasoning that December is a tricky month because of the "busyness" of the end of term, the school holidays, the festivities, and, of course, the many little things that life always has a way of throwing at you. This time, child 2 fractured a finger which meant spending 4 … Continue reading December 2021 round-up
Musical diary 2021
It’s that time of the year when I share the playlist of songs that marked the past 12 months, an initiative inspired by a practice by Austin Kleon. https://open.spotify.com/playlist/2fiChExzGDknAI4C3HKXWm?si=32d526ce6c6a4b60 There are songs connected to Covid-19, too, of course. For instance, track 4 is part of a YouTube video that I usually show in my class, … Continue reading Musical diary 2021
The easiest, safest, fastest way to save someone’s life
A couple of weeks ago, I came across a paper where the authors had used machine learning to discover the best predictors of blood donations. Why was this an important application? Because blood donations save lives; and because, despite its importance, blood harvesting is, usually, a not for profit venture. Thus, any insight that can … Continue reading The easiest, safest, fastest way to save someone’s life
Ana Canhoto 