Crib sheet for campaign planning

Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you, too. If you like this cheat sheet, please share, and do let me know by clicking like or leaving … Continue reading Crib sheet for campaign planning

Guest post on the psychology of complaining

I wrote a guest post for Mark Schaefer’s blog, {grow}, on the psychology of complaining. I am an avid reader of {grow}, and always recommend it to marketers new and established. So, as you can imagine, it is a great honour to contribute to the community. Do take a look, and join the discussion, here.

What stops customers complaining to you

If customer complaints are part and parcel of doing business (and, even, are beneficial for you), then you really want to make sure that an unhappy customer will complain directly to you, instead of switching to a competitor or taking to social media to let the world know about their negative consumption experiences. This presentation … Continue reading What stops customers complaining to you

February 2015 round-up

The second month of my sabbatical was dominated by my trip to the University of Malta, in my second year as Visiting Professor in Digital Marketing. Activities included research seminars, corporate education, some teaching and numerous meetings. Arguably, I went to Malta to share what I know about digital marketing, but I always learn a … Continue reading February 2015 round-up

Facefood is still there

I couldn't resist sharing this. Do you remember how, about an year ago, I commented on this restaurant's choice of colour and name? I thought it wouldn't last long. Well, I am back to tell you that Facefood is still there: There is a even a Facebook page 😉

The tree lost its bra

This time last year, this tree had a bra. Actually, 2 or 3. I can’t remember exactly how many. Not far from this tree, there is a bridge with lots of locks in its railings, tied by couples as a symbol of their love. It’s a tradition. Maybe the bra-thing is a tradition, too, I … Continue reading The tree lost its bra

What do Andy Warhol, toilet paper and male deodorant have in common?

The artist Andy Warhol was obsessed with celebrities and celebrity culture. It is said that he co-founded the magazine ‘Interview’ as a vehicle to meet celebrities. Through the magazine, Warhol gave celebrities the stage that they valued; in turn, because of the magazine, they gave him the candidness that he craved. He got what he wanted … Continue reading What do Andy Warhol, toilet paper and male deodorant have in common?

How presenting your work can help you improve it

This isn’t a real post. Just the musings of a tired mind. Over the past few weeks, and specially the past few days, I have been kicking myself for committing to present the findings of the ‘Digitalisation of SMEs’ project (I mentioned it on the blog, earlier - for instance, here), at a research seminar … Continue reading How presenting your work can help you improve it

December 2014 and January 2015 round-up

At the end of December, I was travelling and had limited access to the Internet. So, I decided not to write my usual monthly 'round up' post. Nonetheless, I still took the time to reflect on how the month had gone; and, afterwards, on how 2014 had gone, and I was stricken by the difference. … Continue reading December 2014 and January 2015 round-up