I like months that start on Monday. I don’t know why. I suppose it’s one of those quirky things that don’t require an explanation. With September starting on a Monday, and no-doubt fuelled by the amazing weather, I was filled with optimism and wrote this in my journal: “September is going to be good”. So, … Continue reading September round-up
Sentiment analysis in less than 500 words
I am working on a paper and a presentation on sentiment analysis, and decided to put together this very short overview for you (procrastination, anyone?) Sentiment analysis is one of those topics permeating every area of a marketers’ life. The other day, a colleague even mentioned that he was doing some sentiment analysis of social media … Continue reading Sentiment analysis in less than 500 words
When things aren’t adding up…
This message popped up on my Twitter feed this week, as I was adding a few more things to my to do list (and starting to feel increasingly anxious about the next few weeks): A great little reminder, don't you think?
Poor Apple. Again.
This time last year, Apple launched a new operating system that had numerous technical problems, as well as a mapping app that was so inaccurate that it became the target of many jokes. Fast forward to this year and, once again, Apple’s recent product launches (including 2 models of iPhone 6, the Apple Watch and … Continue reading Poor Apple. Again.
Marketing according to Google Autocomplete
I am preparing to welcome a new co-hort of students into the MSc Marketing programme, and decided to search online for a couple of quotes about Marketing, to generate some discussion. This is what Google auto-complete had for me: Thoughts???
Book review: Social Media Explained
“Social Media Explained – Untangling the World’s Most Misunderstood Business Trend” is the latest book authored by American business consultant, speaker and educator, Mark W. Schaefer, who also runs the extremely helpful blog {grow}. Having read other books and work authored by Mark, I was expecting this book to do just what "it says on … Continue reading Book review: Social Media Explained
August round-up
August = school and family holidays. Therefore, it is no surprise that this was a somehow unproductive month. For me, August included the following highlights. Researching As I am working on a paper on using social media for customer insight, I spent some time catching up with literature on this topic. I have also … Continue reading August round-up
Of burdens and black dogs
Many years ago, I had a student that was really, really difficult. He was unpleasant. Disruptive. Challenging. And he openly said that he did not like me. I am not going to lie: I was very happy when the semester was over! One year later, he showed up at my class door. He wanted … Continue reading Of burdens and black dogs
Analysing photographs and other visual input
With photos and videos representing an increasing proportion of the content shared online, I am very interested in their potential for my own research. However, I struggle to incorporate visual data in my work because qualitative analysis software (at least the ones that I am familiar with) can only process alpha-numerical data. This means that … Continue reading Analysing photographs and other visual input
It’s official: cats don’t rule the Internet
Quick. Answer this question: What is the most popular category of photos on Instagram? I thought it was food, but I was wrong. And if you thought that it was cats you were wrong, too. According to this paper by Hu, Manikonda and Kambhampati, nearly a quarter of content posted on Instagram are selfies. This is … Continue reading It’s official: cats don’t rule the Internet
Ana Canhoto 