Future Proof is a podcast hosted by Julie Kollman, who is Chief Research Officer at Kantar Consulting, and Andrew Stephen, who is the L'Oreal Professor of Marketing at Saïd Business School (Oxford University). In the latest episode, the hosts are joined by Kantar’s senior partner, Mark Visser, to look at how the job of a … Continue reading Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’
Author: anacanhoto
Smart speakers – consumer behaviour, industry structure, and implications for marketing
Smart speakers are very popular consumer electronic devices, and their penetration is not showing any signs of a slowdown. According to the analysts at Canalys, almost 100 million smart speakers will make their way to homes all over the world by the end of 2018, more than double the number in place at the end … Continue reading Smart speakers – consumer behaviour, industry structure, and implications for marketing
Book review: “Finish – Give yourself the gift of done” by Jon Acuff
I am in two minds about Jon Acuff's 'Finish - Give yourself the gift of done' (no affiliate link). On the one hand, I find the writing style a little bit off-putting (dad jokes galore… it is a bit too much). I also think that, at £13.96 (price on Amazon, at the time of writing) this … Continue reading Book review: “Finish – Give yourself the gift of done” by Jon Acuff
Limiting users’ time on Facebook, makes great business sense
Facebook has announced that it is rolling out features to help us spend less time on Facebook or Instagram. At face value, this is a surprising move for a company that has taken so many steps to create a platform that we return to over and over again (e.g., via notifications), to maximise the amount … Continue reading Limiting users’ time on Facebook, makes great business sense
Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy
If, like me, you are looking for summer reads, take a look at “Stand out of our Light - Freedom and Resistance in the Attention Economy”, which was authored by James Williams, the winner of the first edition of the Nine Dots Prize. The Nine Dots Prize is an initiative to encourage and “reward … Continue reading Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy
Hide and seek in the age of social media
I was chatting with a friend about the challenges of keeping the destination of her holidays secret from a certain acquaintance, because of a comment somebody else had written on her Facebook page. This exchange reminded me of an experiment of sorts, from a few years ago. Professor Vertesi, who was pregnant at the time, … Continue reading Hide and seek in the age of social media
A peak into tech giants’ terms and conditions
I don’t think that I have ever read a full set of terms and conditions from one of the tech giants. And I think that I am in the majority, here. Most terms of service are extremely long, as illustrated by Dima Yarovinsky’s installation at the Visualizing Knowledge 2018 exhibition. The artist printed the … Continue reading A peak into tech giants’ terms and conditions
How digital technology changed marketing and the role of marketers
I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers
Some thoughts on Artificial Intelligence, and what it means for marketing
I am preparing for a workshop on the topic of Artificial Intelligence in Marketing, and what it means for the field. These are some initial thoughts that I penned for this workshop. What is Artificial Intelligence (AI)? The term AI refers to any technological assemblage that can collect inputs from the environment (e.g., through sensors), … Continue reading Some thoughts on Artificial Intelligence, and what it means for marketing
Mothers on Facebook: England vs Trinidad
Let me give a big shout out to the project ‘Why We Post’, which explores the nuances in social media behaviour across the world, and what that reveals about the social media users’ context and values. The website for the project contains a number of fantastic resources, including downloadable books. While working on my … Continue reading Mothers on Facebook: England vs Trinidad
Ana Canhoto 