What I am reading: Social Media Marketing – Theories & Applications

This weekend I started reading Stephan Dahl’s latest book: ‘Social Media Marketing – Theories & Applications’ (affiliate link here). In the Introductory chapter, having discussed several well-known success stories such as Spotify and Groupon, as well as social media crisis such as #askJPM or #askBG, the author says: “(M)any of the qualities ascribed to social … Continue reading What I am reading: Social Media Marketing – Theories & Applications

November round-up

This month was super-busy on the work front, with lots and lots of marking (dissertations), teaching, and planning for the next semester. Still, I managed to submit the journal article I was working on at the end of last month, and made good progress on two other projects. So, it was a good month, overall. … Continue reading November round-up

New book ‘Social Media in Social Research: Blogs on Blurring the Boundaries’

Today is the day. It’s the launch of the book ‘Social Media in Social Research: Blogs on Blurring the Boundaries’, to which I contributed a chapter on using social media for qualitative research. The book was curated by Kandy Woodfield and is original in that she invited a broad range of social research experts to … Continue reading New book ‘Social Media in Social Research: Blogs on Blurring the Boundaries’

July round-up

July was going to be the month I was going to get on top of my to do list. It didn’t happen. It was nonetheless a good month, which included the following highlights. Researching At the beginning of the month, I attended the Academy of Marketing conference, in Bournemouth. I presented 2 papers, including … Continue reading July round-up

Filming – take 2

The book is now available for purchase! Yay. And Susan, Nigel and I are recording materials for the book’s companion website. Again. We met 10 days ago to film the chapter introduction. It was scorching hot – 87F / 30.5C inside the room – but we persevered. All day. However, there were some … Continue reading Filming – take 2

New book ‘Management Research – Applying the Principles’

I don’t think I’ve told you this, yet: I co-authored a book with Susan Rose and Nigel Spinks. The title is ‘Management Research - Applying the Principles’ and is published by Routledge. As suggested by the title, it is a research methods book focused on the context and the needs of those conducting research … Continue reading New book ‘Management Research – Applying the Principles’