Electronic surveillance: Minority Report minus the precogs

Details are emerging about the USA’s National Security Agency (NSA) secret surveillance programme to collect and analyse data from computer and telephone networks. It is hardly a surprise that the North American government has a surveillance programme. Rather, it is the secretiveness, the extent and the intrusiveness of the programme that is causing shockwaves. The … Continue reading Electronic surveillance: Minority Report minus the precogs

Impact of the economic recession on marketing – B2C vs. B2B

Research into the investment priorities of marketing managers in the UK revealed that marketing managers in the business to consumer (B2C) sector changed their priorities as a result of the 2008-2010 recession. From a focus on target marketing and the development of value-led propositions at the beginning of the decade, marketers turned to pricing, promotions (particularly … Continue reading Impact of the economic recession on marketing – B2C vs. B2B

The performance review

It’s here. Another ‘performance and development review’. It’s another chance to reflect on what I achieved at work and what I left behind, and why. And another chance to think about what I want to be and do, and how I am going to get there. Where did the last year go??? Over the past … Continue reading The performance review

Research project completed: Customer data in the digital age

It has been a whirlwind, but we did it: the team has now concluded the research project investigating Customer data in the Digital Age. And one day before the deadline 😉 Together with 5 other colleagues from Oxford Brookes University, Open University and the University of Liverpool, we completed in-depth interviews with 15 senior marketing practitioners. … Continue reading Research project completed: Customer data in the digital age

The price of impatience

If you want to play the Nintendo 3DS game ‘LEGO City Undercover: The Chase Begins’ you can order it online at £29.99. Alternatively, you can download it directly from the Nintendo channel, for £34.99. This is a puzzling pricing strategy since the game is exactly the same (as far as I am aware, the downloadable … Continue reading The price of impatience

Follow Friday: ‘Let’s Talk About Tech’ podcast

Today’s recommendation is not a Twitter account; is a podcast. I have recently discovered the ‘Let’s talk about tech’ weekly podcast and it’s been a great addition to my #2013Kms ‘playlist’. It gives a general overview of the key tech-related news of the week, with a light-touch commentary. It is published by BBC Radio 5 … Continue reading Follow Friday: ‘Let’s Talk About Tech’ podcast

Research project: Mobile digital technology and the need for new business models

In the last year, I have been exploring - with colleagues Sarah Quinton and Paul Jackson – the research priorities brought about by ‘digital’, where digital is defined in a very broad sense to include new types of data, new methods and new business realities. We are particularly concerned with research that has a very … Continue reading Research project: Mobile digital technology and the need for new business models

Are you being served, yet? On waiting online

Apparently, we spend 2 to 3 years of our lives waiting for service – for instance, waiting to talk with a customer service representative, or for a meal to be served. Admittedly, this number will vary widely for the specific services accessed – e.g., private doctors vs. public health service – countries, etc. But the basic … Continue reading Are you being served, yet? On waiting online

What I am reading: How they started digital

I received a copy of the book 'How They Started Digital', edited by David Lester. The blurb at the back promises that the book tells 'the fascinating stories of how 25 famous and highly successful digital businesses were set up'. I am looking forward to start reading it - hopefully by Tuesday, after I submit … Continue reading What I am reading: How they started digital