With social media becoming such an ubiquitous source of information the opportunities to use social media content are increasing, including in academic writing. For instance, I have personally used social media to conduct interviews, as well as in netnography. But how to cite those sources? This table, produced by teachbites, summarises guidance from the MLA and … Continue reading #AcWri resource: How to cite social media sources
Category: Academic writing
Slow down to speed up
In a recent speech to graduating students at Tufts University, Anne-Marie Slaughter talked about the importance of slowing down. She said: "Celebrate idleness. Yes, idleness. (...) our greatest insights and discoveries come not when we are doubling down staring at a computer screen or into a microscope, but when we sit back, rub our eyes, go for a … Continue reading Slow down to speed up
New book ‘Management Research – Applying the Principles’
I don’t think I’ve told you this, yet: I co-authored a book with Susan Rose and Nigel Spinks. The title is ‘Management Research - Applying the Principles’ and is published by Routledge. As suggested by the title, it is a research methods book focused on the context and the needs of those conducting research … Continue reading New book ‘Management Research – Applying the Principles’
Writing when there is too much going on
April just flew by! Well, at least for me. What about you? For me, April was marked by assignment marking, group presentations and visiting LUISS in Rome, as part of their internationalisation programme. The LUISS visit was very energising and gave me lots of food for thought research-wise, even if I did not get … Continue reading Writing when there is too much going on
Using social media to enhance your profile as a researcher
I put together some thoughts on how we, academics, can use social media to enhance our profiles. Take a look and let me know whether these ideas are helpful and what else you would recommend.
Coming unstuck – Writing advice from the @WomenWriters community
Argh, I am really struggling with writing. I have several projects already started. And I have impeding deadlines. And I like what I am should be writing about. But, still, I am struggling to get back into the mood and the rhythm of writing, after a 2 weeks’ break. I am stuck. Last night, I … Continue reading Coming unstuck – Writing advice from the @WomenWriters community
Challenges of using social media in target marketing
I wrote before about the findings from research conducted by myself, Moira Clark and Paul Fennemore on how social media enables organisations to obtain very detailed insight about markets and target customers, and to deliver tailored propositions. However, at the moment, there are still a number of challenges preventing organisations from achieving the potential value … Continue reading Challenges of using social media in target marketing
I am writing about customer selection during an economic recession
... but at the rate at which this paper is progressing, the recession will be well and truly over before the paper is done. It's not even the case that I do not like the topic. I do. Very much, indeed. It's a really interesting take on the question of what makes a customer good … Continue reading I am writing about customer selection during an economic recession
Benefits of using social media in target marketing
The practice of profiling the different needs and preferences of customers in a market, in order to decide which groups to focus on and how best to serve them, is a well established one in marketing. The process may be broadly divided in three steps, namely: Moira Clark, Paul Fennemore and myself set out to … Continue reading Benefits of using social media in target marketing
New paper: Segmentation practices in the age of the social customer
I am delighted to let you know that the paper ‘Segmentation practices in the age of the social customer’, which I co-authored with Moira Clark and Paul Fennemore, has been published in the Journal of Strategic Marketing. It is available here. The paper reports on research that we conducted into whether traditional segmentation approaches are … Continue reading New paper: Segmentation practices in the age of the social customer
