New book ‘Management Research – Applying the Principles’

I don’t think I’ve told you this, yet: I co-authored a book with Susan Rose and Nigel Spinks. The title is ‘Management Research - Applying the Principles’ and is published by Routledge. As suggested by the title, it is a research methods book focused on the context and the needs of those conducting research … Continue reading New book ‘Management Research – Applying the Principles’

Writing when there is too much going on

April just flew by! Well, at least for me. What about you? For me, April was marked by assignment marking, group presentations and visiting LUISS in Rome, as part of their internationalisation programme. The LUISS visit was very energising and gave me lots of food for thought research-wise, even if I did not get … Continue reading Writing when there is too much going on

Using social media to enhance your profile as a researcher

I put together some thoughts on how we, academics, can use social media to enhance our profiles. Take a look and let me know whether these ideas are helpful and what else you would recommend.

Coming unstuck – Writing advice from the @WomenWriters community

Argh, I am really struggling with writing. I have several projects already started. And I have impeding deadlines. And I like what I am should be writing about. But, still, I am struggling to get back into the mood and the rhythm of writing, after a 2 weeks’ break. I am stuck. Last night, I … Continue reading Coming unstuck – Writing advice from the @WomenWriters community

Challenges of using social media in target marketing

I wrote before about the findings from research conducted by myself, Moira Clark and Paul Fennemore on how social media enables organisations to obtain very detailed insight about markets and target customers, and to deliver tailored propositions. However, at the moment, there are still a number of challenges preventing organisations from achieving the potential value … Continue reading Challenges of using social media in target marketing

I am writing about customer selection during an economic recession

... but at the rate at which this paper is progressing, the recession will be well and truly over before the paper is done. It's not even the case that I do not like the topic. I do. Very much, indeed. It's a really interesting take on the question of what makes a customer good … Continue reading I am writing about customer selection during an economic recession

New paper: Segmentation practices in the age of the social customer

I am delighted to let you know that the paper ‘Segmentation practices in the age of the social customer’, which I co-authored with Moira Clark and Paul Fennemore, has been published in the Journal of Strategic Marketing. It is available here. The paper reports on research that we conducted into whether traditional segmentation approaches are … Continue reading New paper: Segmentation practices in the age of the social customer

Data collection? There is an app for that

I guess it was only a matter of time. There are apps for virtually any aspect of our personal and professional lines. So, I suppose that it was only a matter of time for a researcher to come up with an app to help with data collection. The researcher is Dan Ariely, a behavioural economist … Continue reading Data collection? There is an app for that

The performance review

It’s here. Another ‘performance and development review’. It’s another chance to reflect on what I achieved at work and what I left behind, and why. And another chance to think about what I want to be and do, and how I am going to get there. Where did the last year go??? Over the past … Continue reading The performance review