“Personalisation” and “customisation” are two terms often used in marketing, to refer to ways in which customers are treated as individuals. In some cases, the two terms are treated as synonyms, which is wrong because, really, “personalisation” and “customisation” solve opposite problems. Here is an overview of the main differences. Personalisation In the … Continue reading Personalisation vs customisation – Do you know the difference?
Category: Marketing in everyday life
How did the 2008 financial crisis impact on financial exclusion?
Ten years ago, the UK was in the grips of a major financial and economic crisis, triggered by the ‘credit crunch’ experienced in the previous year (1). Major financial institutions like Northern Rock or Lehman Brothers went bankrupt, others like the Royal Bank of Scotland required government intervention to stay afloat, and most – if … Continue reading How did the 2008 financial crisis impact on financial exclusion?
Apple Watch Series 4 will appeal to older customers; and that is a great marketing move
At its latest event, on 12thSeptember 2018, Apple announced a new version of its smartwatch. The Apple Watch Series 4 includes features such as a display that has 30% more usable space than the previous versions, a fall detection mechanism which sends out an alert if the user remains immobile after the suspected fall, and … Continue reading Apple Watch Series 4 will appeal to older customers; and that is a great marketing move
New paper: Big data, big decisions: The impact of big data on board level decision-making
If you are interested on the impact of big data on business, you might want to check a new paper that I co-authored with Alessandro Merendino, Sally Dibb, Maureen Meadows, Lee Quinn, David Wilson and Lyndon Simkin; and which has just been published in the Journal of Business Research. This paper reports on a research … Continue reading New paper: Big data, big decisions: The impact of big data on board level decision-making
Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’
Future Proof is a podcast hosted by Julie Kollman, who is Chief Research Officer at Kantar Consulting, and Andrew Stephen, who is the L'Oreal Professor of Marketing at Saïd Business School (Oxford University). In the latest episode, the hosts are joined by Kantar’s senior partner, Mark Visser, to look at how the job of a … Continue reading Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’
Smart speakers – consumer behaviour, industry structure, and implications for marketing
Smart speakers are very popular consumer electronic devices, and their penetration is not showing any signs of a slowdown. According to the analysts at Canalys, almost 100 million smart speakers will make their way to homes all over the world by the end of 2018, more than double the number in place at the end … Continue reading Smart speakers – consumer behaviour, industry structure, and implications for marketing
Limiting users’ time on Facebook, makes great business sense
Facebook has announced that it is rolling out features to help us spend less time on Facebook or Instagram. At face value, this is a surprising move for a company that has taken so many steps to create a platform that we return to over and over again (e.g., via notifications), to maximise the amount … Continue reading Limiting users’ time on Facebook, makes great business sense
Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy
If, like me, you are looking for summer reads, take a look at “Stand out of our Light - Freedom and Resistance in the Attention Economy”, which was authored by James Williams, the winner of the first edition of the Nine Dots Prize. The Nine Dots Prize is an initiative to encourage and “reward … Continue reading Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy
Hide and seek in the age of social media
I was chatting with a friend about the challenges of keeping the destination of her holidays secret from a certain acquaintance, because of a comment somebody else had written on her Facebook page. This exchange reminded me of an experiment of sorts, from a few years ago. Professor Vertesi, who was pregnant at the time, … Continue reading Hide and seek in the age of social media
A peak into tech giants’ terms and conditions
I don’t think that I have ever read a full set of terms and conditions from one of the tech giants. And I think that I am in the majority, here. Most terms of service are extremely long, as illustrated by Dima Yarovinsky’s installation at the Visualizing Knowledge 2018 exhibition. The artist printed the … Continue reading A peak into tech giants’ terms and conditions
Ana Canhoto 