I did a session for marketing students on how social media can help them get a job. Recent marketing graduates typically have very little (or no) job experience in the job that they are applying for. So, they really need to find ways of showing their skills and motivation to potential employers. The good … Continue reading Social media can help your job search
Author: anacanhoto
Balancing compliance and marketing relationships in the air travel industry
If you have flown in and out of the UK in the last couple of years, you might have noticed that you need to provide your passport details well ahead of travel. Yet, you don’t have to do this when you travel between other destinations, say between Lisbon and Paris. The reason you need to … Continue reading Balancing compliance and marketing relationships in the air travel industry
Why are we ready to pay for books but not music?
danah boyd is a researcher based at NYU. She researches and writes about cultural aspects of social media use, particularly among young users. You can follow her very interesting blog, here. Recently, danah published the book ‘It’s complicated’, based on her research on how teenagers use popular social media platforms and the impact that … Continue reading Why are we ready to pay for books but not music?
Facefood
Somehow, this visual identity actually put me off eating here (not that I was very tempted in the first place). And you?
Social media influencer – beyond the badge
A colleague drew my attention to Alice Marwick’s work on social media influence, and, while I was searching on the topic, I came across the video of a really interesting talk that she delivered at the Berkman Center for Internet and Society. In this talk, Alice reports on a 3-year study of Silicon Valley entrepreneurs and Internet celebrities. … Continue reading Social media influencer – beyond the badge
Using social media to enhance your profile as a researcher
I put together some thoughts on how we, academics, can use social media to enhance our profiles. Take a look and let me know whether these ideas are helpful and what else you would recommend.
The not so virtuous side of gift giving
It is the season of giving. And choosing, buying and offering presents is a pleasant and gratifying activity, right? Lovely for both the giver and the received of the present, we are told. Well, not necessarily. It can also be a stressful and very unpleasant process, as described in the paper “The Dark Side of … Continue reading The not so virtuous side of gift giving
We are not that different really – celebrating religious festivals around the world
Since today is Christmas Eve, I am bringing you a paper about religious festivals. It is a small but really interesting study by Elizabeth C. Hirschman, Ayalla A. Ruvio and Mourad Touzani, looking at how Christians, Muslims and Jews celebrate their central religious holidays – i.e., Christmas, Ramadan and Passover – in three settings: Dominant … Continue reading We are not that different really – celebrating religious festivals around the world
Video of talk at BCS
The video of my talk at BCS earlier this year - entitled 'Who wants 4G?' - is now available online. It is rather long and not the best sound quality, but it touches on a some key concepts and models that help us understand adoption of technological products. There were some great questions from the … Continue reading Video of talk at BCS
A new type of marketing celebrity: common people
Sainsbury’s has a long tradition of using celebrities to help promote their products, from pilot Amy Johnson in the 1930s to celebrity chef Jamie Oliver in 2000. And, now, Sainsbury’s is once again reaching out to celebrities. Not one, but four. And there isn’t a TV actress, a sport professional or a pop star in … Continue reading A new type of marketing celebrity: common people
Ana Canhoto 