I saw the question in the title of this blog post on a professional discussion forum. Here is my reply. As a marketer, the obvious answer is to give your customers what they want. If they want differentiated products, differentiate. If they don’t, then offer gender neutral products. For instance, due to social conventions, … Continue reading Should marketers create gender targeted products?
Author: anacanhoto
Umberto Eco’s advice to young writers
Umberto Eco died last Friday (Feb 19th 2016). You may know him as the author of great fiction books, such as 'The Name of the Rose' or 'Foucault’s Pendulum'. However, Eco described himself as primarily a ‘university professor who has found a nice way to spend his weekends’. His academic work has been … Continue reading Umberto Eco’s advice to young writers
What do Facebook and Youtube have in common with 19th century cameras?
Many of us may worry that less than flattering images about ourselves will find their way to Facebook or Youtube. I know I do. After all, most people have a camera on them, all the time (their phones). And it only takes a few clicks to post a picture or video online. So, it … Continue reading What do Facebook and Youtube have in common with 19th century cameras?
January 2016 round-up
January was busy / interesting / crazy. 2016 has certainly started with a bang, and a very big mix of positives and negatives (I am looking at you, parking attendant!). I am starting the new month – and the new semester – quite tired, already, which is less than ideal. But, hey, onwards and upwards … Continue reading January 2016 round-up
Why do women pay extra for products?
In the UK, as in the US, women routinely pay more for the same, or identical, products marketed at men. The difference, which is sometimes referred to as the pink tax, can range from a few percentage points, to twice as much. Sometimes, the only difference is that the product is pink; other times, not … Continue reading Why do women pay extra for products?
6 questions to ask yourself before starting a PhD
One of the most popular posts on this blog is a piece that I wrote, back in July 2010, with some advice for people considering a PhD. I decided to revisit it, and write an updated post with my top tips of questions to ask yourself before you start your PhD (because, as someone said, … Continue reading 6 questions to ask yourself before starting a PhD
December 2015 round-up
December was a busy month, though not as productive as November (specially on the writing and research front). I think that AcWriMo really helped to motivate me to write every day, and that in turn helped me move on with various writing projects. December was also the last month of my #5pmproject, and these … Continue reading December 2015 round-up
Looking back to move forward
Sometimes, I write inspirational notes to myself, or reminders, and add them to my calendar, or leave them in places that I know I will not access for some time. Weird, maybe. But it is, usually, really nice to come across those notes. Like this one. I have no idea when I wrote … Continue reading Looking back to move forward
No digital marketing, please; just marketing, says @markritson
I still remember my marketing classes with Professor Mark Ritson, during my MBA programme at London Business School. They were very entertaining, but also very challenging. Mark Ritson was not afraid to question well accepted beliefs, or dispel marketing myths, in very direct (and, often, colourful) terms. So, when I found Mark Ritson on Twitter … Continue reading No digital marketing, please; just marketing, says @markritson
Why Vana’s dating app might actually work
In the final episode of The Apprentice*, we learned that Vana Koutsomitis wanted to launch a dating app where users have to play a series of games before getting to meet their match. Vana explained that the games are based on scientific principles aimed at making better matches. I have no idea what those principles are, … Continue reading Why Vana’s dating app might actually work
Ana Canhoto 